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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

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5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

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It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews.

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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

Financial markets open trading at 6:30 a.m. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

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Behind the Headlines With Karen Paff

Cision

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. For example, is this a wire or a print story or both? For example, do you want to work in travel or financial services?

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Some of her clients include US Weekly , Aol.

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Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s a theme that Topi?