Burrelles Fresh Ideas

JUNE 13, 2023

All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. PR takes on content and SEO duties. “PR Journalists produce 10+ articles per week.

Survey 174

Survey Marketing B2B Study 174

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build SEO. By posting them consistently with relevant keywords and links, you’ll be naturally building SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 52

Infographics SEO Writing Pitching 52

Beyond PR

APRIL 13, 2017

Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics. Target your audience.

Media 71

Media Automotive Resources Financial 71

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” On average, long-form content earns 77% more backlinks than short content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. She regularly advises organizations on how best to craft their content for SEO, earned media pick-up, and investor consumption. Then, fulfill that promise in your content.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Similarly, CMOs struggle to translate marketing results to financial outcomes: 64% said demonstrating the impact on financial outcomes was the top c-suite communications challenge facing CMOs.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Let these trends influence your latest goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. For example, a bank would do well to publish explainers on all the financial topics they can counsel clients in: retirement accounts, playing the stock market, investing, cryptocurrency, whatever.

Media 99

Media Journalism Content Marketing Education 99