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Importance of PR in Today's Uncertain World

PR for Anyone

From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) As the inventory of hand sanitizers on store shelves were being depleted, she came out right away with a pitch on how to make your own hand sanitizer at home with products you likely already have on-hand.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Plenty of guides out there deal with pitching new products, services, and events or pitching a person to appear on TV, radio, or a podcast, so I won’t be covering those types of media pitches here. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

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Ronaldo’s Drink Water Moment Shows Sponsorship Model at a Turning Point

Mark My Words

Remember when Elon Musk smoked a joint on talk radio—Tesla’s shares fell by almost 10%. Ronaldo’s ‘Drink Water’ moment at the Euro cup shows just how much damage bad publicity can do. But this means that sponsorship needs to be reconsidered in every way—creatively, financially, and legally.

Sports 60
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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Dennis Wilson, Jr.,

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4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER

MaccaPR

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday.

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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” Learn from the masters.