Burrelles Fresh Ideas
OCTOBER 3, 2023
Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Brands can easily tap into these specific markets, reaching a highly targeted audience.
Burrelles Fresh Ideas
DECEMBER 12, 2023
The elves were busy putting the finishing touches on the toys, and the reindeer were practicing their takeoffs and landings, but Santa had a different kind of sleigh-related concern on his mind. In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast!
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Shift Communications
JANUARY 12, 2018
With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand.
Sword and the Script
MAY 12, 2020
If you get an inquiry, you need to respond in a timely fashion. Press releases don’t help with SEO anymore , but there’s a pile of studies that show press releases with multimedia are viewed more, for longer and facilitate coverage. Be responsive to inquiries. Stick to busienss etiquette. Give our services a try.
Polaris
FEBRUARY 16, 2015
It was a sad story that pretty much went viral. 1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food.
ImPRessions - Crenshaw Communications
SEPTEMBER 21, 2020
What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? . Staying relevant, influential and top-of-mind is important for all brands, whether B2B or B2C.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale.
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