Agency Fashion Media Relations Viral 
Shift Communications
JANUARY 12, 2018
With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand. Christine Connolly . Account Manager.
Sword and the Script
MAY 12, 2020
Make your media contacts easy to find. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e. media@team.com ). A secondary benefit of a distribution email for media is you can put it on your press releases. Be responsive to inquiries. Stick to busienss etiquette.
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5W PR
OCTOBER 21, 2019
When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.
ImPRessions - Crenshaw Communications
SEPTEMBER 21, 2020
What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? . Staying relevant, influential and top-of-mind is important for all brands, whether B2B or B2C.
Stephen Waddington
AUGUST 27, 2018
Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.
MaccaPR
FEBRUARY 10, 2015
Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations.
Flatiron Communications
NOVEMBER 14, 2014
.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.”
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