Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.).

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. If you get an inquiry, you need to respond in a timely fashion. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. 1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food.

Banking 100

Banking Media Local Survey 100

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 28

Media Mobile Pinterest Journalism 28