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Traditional Media: From Endangered To Extinct

Maxim Behar

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

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Behind the Headlines With Adriana Stan

Cision

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? When employed to its full potential, PR can shape public opinion, build trust, transform news narratives and drive business growth.

Fashion 120
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. and Jermaine Dupri.

Sports 85
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How Beauty Brands Will Win in 2019

5W PR

Consider the evolution of New York Fashion Week. Pop-up shops can include a media day with exclusive content prior to opening to the public. Winning brands are publicizing “Never Lists” and progressing towards zero waste. Makeup artists grow followings on Instagram and are then interviewed for major magazines.

Brand 74
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What is Brand Journalism?

Cision

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. It’s impossible. The tactic works.

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Thinking Critically with Robyn Stevens

Critical Mention

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

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Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 4) A total fashion disaster: Gucci’s blackface sweater.

Fashion 75