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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

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Definers Saga and the State of PR Ethics

Flack's Revenge

Indeed, my post Above the FUD , covered this very topic back in 2011 (ironically, it mentioned another PR agency that spread negative stories for Facebook back then). Of course, Facebook makes this topic relevant as it fits in with NY Times story about their recent missteps. right-wing provocateur Charles C.

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PR Golden Turkey Awards

Flack's Revenge

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World.

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3 Lessons From the A-Team in Crisis Communication Planning

Cision

If it’s on Twitter or Facebook, he’s there, too. Write scripted statements that can be used for a variety of incidents. Images: Wikipedia , Terry Robinson (Creative Commons). He can be counted on to carry out the mission, the message, regardless of the social media fire’s size. If he needs to be on Instagram, he’s there.

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The Hidden Arena PR Strategy: Your Key to Mobilising Change Agents

Doctor Spin

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)? In Wikipedia.

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Dear Content Creators: Stop Being Boring

Polaris

But, take a poll (even a non-scientific Facebook poll!) For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Ok, maybe not moose.

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