ImPRessions - Crenshaw Communications
MARCH 8, 2016
Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.
PRSay
MAY 25, 2018
What audience can you deliver to the influencers you pitch? I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories. Get more media pitching knowledge from Michael Smart here.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR for Anyone
SEPTEMBER 8, 2021
Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. See what kinds of things they’re posting on social media. Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. They are people.
Communications Conversations
SEPTEMBER 10, 2020
Little known fact: You led social media management for the Business Journal during your time there. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. It was an incredibly rewarding story to see come to life.
PRSay
DECEMBER 12, 2018
Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.
PR for Anyone
FEBRUARY 21, 2022
We also now have Twitter Spaces, and Facebook is testing its own audio platform. There are media groups, PR groups. You can hear what’s happening in the media. You can hear from journalists the types of pitches that they want to get, how they want to get it. What do these platforms have to do with public relations?
ImPRessions - Crenshaw Communications
AUGUST 21, 2017
This is where some targeted media training right before interviews is highly recommended. We have learned from experience to vet all experts before you go to pitch them for broadcast or other interviews. We once worked with a sleep expert, retained to talk about sleep and Daylight Saving Time, who inadvertently (?)
Expert insights. Personalized for you.
159 
Let's personalize your content