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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Build and Establish Thought Leadership. Highlight Our Company Culture.

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What Not to do With Social Media

Scott Public Relations

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

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10 Facts PR Influencers Know to Be True

Onclusive

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. In this sense, owned media makes storytelling more accessible to all whereas earned media is largely dependent upon journalist interest.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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A New Take on Free Speech, Part 2

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.