ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Do work backward. Don’t let budgets hamstring your thinking.

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

At that point, we altered our focus to target female runners concerned about safety while exercising outdoors. An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way.

Measurement 120

Measurement Study Data Agency 120

Shift Communications

AUGUST 23, 2016

It’s imperative that everyone who is involved in the campaign, from the media relations team to as the product managers, are in alignment on the message to be conveyed. In many cases, a corporate message map will guide the exercise of tailoring a client’s general positioning to a specific announcement making the process easier.

Company 60

Company Analysis Healthcare Product Launch 60

Sword and the Script

DECEMBER 29, 2015

Clearly, I haven’t hit any strides in motivational speaking: The Steep Mental Exercise of Child’s Hill. Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

5W PR

FEBRUARY 1, 2020

It’s typically within an existing product line or, at least, within a product category that is already associated with the brand. This strategy is generally simpler than a new product launch, because the current brand that serves as a basis for the new product line already has a committed customer or fan base.

Brand 109

Brand Branding Publicity Consumer 109

Waxing UnLyrical

DECEMBER 14, 2016

Now consider this exercise in the real-time social media scenario. List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Analyze the responses you received (positive, negative, neutral and all). Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Take that one-to-one exercise and try to scale that up. Marketing has to be one-to-many in nature to really have an impact.

Marketing 74

Marketing SEO Trade Shows Technology 74