Sword and the Script
MAY 16, 2020
This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Out of the 13 responses I received just two (15%) met the requirements I put in the query. The vast majority of media relations hinges on relevancy.
Sword and the Script
DECEMBER 29, 2015
12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.
Communications Conversations
JULY 19, 2018
This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. That’s content marketing.
Waxing UnLyrical
DECEMBER 14, 2016
Distributing your PR content through that channel would be synonymous to taking one macro voice and turning it into (insert the number of your employees here) micro voices. Now consider this exercise in the real-time social media scenario. Analyze the responses you received (positive, negative, neutral and all). Document your plan.
PR 20/20
FEBRUARY 7, 2019
A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.
Expert insights. Personalized for you.
171 
Let's personalize your content