Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. While one could never control what a newspaper might say about you, you knew the newspaper. Now, comments and criticism come from everywhere.

System 120

System Newspapers Technology Brand 120

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. The rapid development of AI-powered tools has moved video doctoring from a primitive exercise often undertaken for fun, to a calculated misinformation tactic for bad actors. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). Q) It’s like the camera isn’t even there during the interviews as each woman shares her story. I also approached each interview as a conversation. Q) To build trust?

Film 60

Film Internal International Storytelling 60

Ethical Voices

JANUARY 22, 2024

He wanted to be utilizing, for lack of a better term, and this will certainly date me, op-eds in a local newspaper to try and besmirch their competition. Listen to the full interview, with bonus content, here. You must address it first. I will provide anyone checking in with what I call the CEO Trust Blueprint.

Ethics 78

Ethics How To Training Employee 78

Buzzstream

FEBRUARY 27, 2024

later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). Repeat this exercise until you have at least 25 subject lines – I guarantee there’ll be a good one in there. In that case, I’d advocate for high levels of personalisation.

Pitching 83

Pitching Writing Film How To 83

MaccaPR

SEPTEMBER 3, 2014

To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America. ” Not only are there lots of participants who the TV stations can interview, but the broadcast journalists themselves were bouncing on the tramps!

Viral 88

Viral Marketing Guidelines Local 88

Flatiron Communications

APRIL 23, 2015

They did, and soon thereafter, the newspaper of record trumpeted on its front page above the fold (this was pre-digital) the revelation that set BP off on its transformational, case-studied journey. British Petroleum, he said, ‘has reached that point.’ ’ There is considerable uncertainty in these estimates.

Tourism 28

Tourism Corporate Case Study Television 28

ZudePR

MARCH 22, 2018

There were points when I thought the whole endeavour was just a huge exercise in procrastination. I made sure I ate well, slept adequately and exercised daily, mainly running. I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. Why the health club?

Writing 83

Writing Google Blogging Exercises 83

Bad Pitch Blog

OCTOBER 5, 2008

If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?”

Print 40

Print Web Measurement Exercises 40