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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Oh goodness.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. He shares several ethics insights, including: Your client is accused of price gauging, now what? My background is in radio and television journalism. What is the most difficult ethical challenge you ever confronted at work?

Ethics 89
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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. They’re also reading online publications, blogs and curating stories through news apps. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted?

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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

While it’s unusual for a PR firm to work for state prosecutors in a criminal trial, Ellison brought FGS on to help with the challenge associated with prosecuting a case that drew massive worldwide and public attention. Most stories won’t draw such massive worldwide media and public attention.

Ethics 143
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Embracing Tech PR: The Beginning of My Story

The Hoffman Agency

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.