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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

What is the most difficult ethical challenge you ever confronted? We’ve been working with a nonprofit that we’ve done work on and off for about 12 years. Are you working with XYZ nonprofit?” It comes down to two things – how do you ethically deal with people with agendas? Tell me about this email.

Report 90
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Public relations must take a lead in offering objective facts from the best sources. Public relations is slow-cooker work in an Instant Pot world. “We Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

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The Risks of Brand Stances on Political Issues

PRSay

Among them, do brands have a responsibility to develop a public political strategy? For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. What are the risks of engaging with social and political issues?

Brand 145
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 189
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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What is the most difficult ethical challenge you ever confronted at work? How do you work through that?

Ethics 78