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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 203
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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Maxim Behar: Good morning to Radio Focus! At the World Organization, we accepted these principles for ethical behavior in using AI. Then check the information 2 or 3 times.

Radio 59
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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

Stay informed, keep an eye on the news and be aware of what’s happening in your industry and the world. If the response to a well-timed and relevant approach is radio silence, you should follow up, and a regular cadence of touching base is an excellent way to build media relationships. Solution: Read the room.

Pitching 240
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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. They can also be beneficial for podcasts or radio shows to boost SEO. Always add additional information for content, like background sounds and other relevant information that adds context.

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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I had all the information.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows.