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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace. Nike pledged $40 million over four years to support black communities.

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5 Essentials of an Effective Content Marketing Strategy

Polaris

If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. And if you work for a start-up or a small business, the business case will help you stay on track—and committed to the effort. 5: Measure Your Efforts.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). What impact have they had on your business and/or web or social footprints?

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Elevating PR efforts through these strategies while adhering to a budget can help businesses/organizations expand their impact.

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How to Evaluate a Social Media Listening Platform

Beyond PR

Cision will continue to be a leader in the industry through its strategic partnerships, acquisitions and forward-thinking approach to change the way PR measures and proves its impact across all channels, including social. Cision’s case studies range from small business to global enterprises. Customer Success.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. 5) What aspects of working in PR and comms in the tech sector that have helped you in the transition?

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

Most organizations and enterprises should complete these steps at least annually to guide long-term planning. For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. >> Step 11: Develop the project center.