Sword and the Script

SEPTEMBER 4, 2018

For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. The leaders lock themselves in closed-door meetings day after day and only surface for employee or customer interactions that are structured and sterile. Marketing, Strategy and War Analogies. Marketing as Sensors of a Business.

Industry 72

Industry Marketing Trade Shows Leadership 72

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. It’s huge for us and plays a key role in our marketing strategy. We can’t do trade shows, can’t do in person events.

Brand 118

Brand Branding Marketing Facebook 118

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. We offer two strategies that seem to work better in producing solid ideas. No one wants to see a good idea die, so a common strategy is to create a case for the idea and work to sell it in.

Airlines 120

Airlines Exercises Fashion Print 120

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership.

Publicity 100

Publicity Trade Shows Google Twitter 100

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Prepare before you pitch. Embrace competition.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. 7) How B2B Marketing Can Get More out of Trade Shows. Being part of your customer’s narrative is a far better strategy than trying to create your own and getting customers to care. A half year later my employer was acquired.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR Fuel

JULY 14, 2021

Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. For example, you might want to announce an upcoming trade show or conference. Focus your attention on people who hold leadership positions.

Writing 82

Writing How To Media Guidelines 82

Landis PR

JANUARY 3, 2022

So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. Second, internal communications and communicating with employees will be central to the success of every organization. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice. Let’s call her ‘Tina.’

Blogging 48

Blogging Employee Corporate Google 48

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48