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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 3) lack of employee experience (25%). It takes an average of 4 hours to write in 2022.

B2B 118
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How to Create a Media Kit

5W PR

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. What to Include in a Media Kit?

How To 176
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 177
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Examples of assets include data, infographics, and videos, among others. The key here is that it is an informative piece of content.

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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture.

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3 Social Media Tips for Capturing Audience Attention

Cision

Now before you write off the more visual social network as for food or luxury brands, consider the benefits they offer over Facebook. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? Krista’s tip?

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The Top 50 Social Media Influencers on Twitter

Cision

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.