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Public Relations Agency’s Top Marketing & Communications Trends for 2022

Konnect Agency

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

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QR Codes: How to Use a QR Code in a Public Relations Campaign

5W PR

One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code. Similar to the last point, with QR codes companies are able to receive SMS messages or emails when they scan a company’s code. What is a QR Code and Why are They Important?

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4 Must-Have Features in an Email Marketing Platform

Critical Mention

While various social media platforms, paid search and social, chatbots, SMS messaging and various other marketing channels continue to grow in popularity, email marketing can sometimes seem like a relic of the digital past. With that in mind, here are some features you should look for in an email marketing platform: 1.

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What is the open rate of SMS text messaging?

Shift Communications

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

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STOP! Read this before you email that press release!

ReimaginePR

So I asked “Does it bother anyone else when someone collects your emails off of this group and sends an unsolicited press release?” to a closed Facebook group of PR, marketing and advertising professionals. Then the act of mailing an irrelevant email to an indiscriminate list of people, becomes, by definition, spam.

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42+ Artificial Intelligence Tools for Marketers

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

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Facebook is building its own Hotel California

Communications Conversations

Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? This ambitious project hoped to roll together instant messages, SMS, DMs and channel them all through an @facebook.com email address. So what does this mean for brands and agencies?

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