Sat.May 31, 2014 - Fri.Jun 06, 2014

Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

On Monday, May 26th, just before 7pm, a lady dressed as a nurse walked into Mélissa McMahon’s hospital room in Trois-Rivières, Quebec (a town just outside of Montreal), where she was resting with her one-day old daughter, Victoria.

Lessons from Louis C.K. on PR Messaging

Flack's Revenge

I am a big fan of comedian Louis C.K. , and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. We had just completed two seminars here at Fusion PR in conjunction with Internet Week NY, about honing the tech PR message, and new launch tactics.

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Back to the future of PR – 10 rules for public relations professionals

Stuart Bruce

This is my presentation from my keynote speech at last week’s annual conference of the Croatian Public Relations Association. I’ve also created a Storify of some of the reaction and comments. Back to the future of public relations – 10 rules for PR professionals from Stuart Bruce.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

B2C 107

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

'For those of you who attended my “Effective Issues Management in this Digital Age” workshop at the CPRS National Summit in Banff last week – and even for those of you who didn’t – here’s a wrap up of the great questions that were asked: Q: How can we enable our team to respond to an issue within 1 hour when, even though they’re monitoring social media, they may not catch wind of it right away? This is an excellent question, and a common fear. The best answer that I can provide is that it can happen. Sometimes an issue will stir up on a different platform or without the use of hashtags and you may not always be the first to hear about it. However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. That said, what’s truly important is that you make sure that your frontline is fully capable of: Identifying the signs that indicate that something is an issue. Answering / responding to a growing issue appropriately and in real-time. Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. Spotting the positive PR opportunities that are hidden in every issue – and able to transform the issue into that positive PR opportunity. Q: How does a digital issue differ from a traditional issue? It doesn’t. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. Social media and the online landscape provide unique communication opportunities for individuals and organizations. Opportunities that, when leveraged effectively, can connect you closer to your stakeholders on a human and personal level. It also presents risks of viralization and losing very public control. However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. This is why I get so annoyed with the term “social media crisis”! Q: Should organizations allow their team to tweet from their own accounts to make the experience more personal? Ah, what an awesome and important question! Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. This is not to say that this strategy won’t work for your organization, it’s just to say that there are risks that need to be identified and planned for before embarking on such a path. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee? Can You Sue Former Employees for Social Media Accounts? Local and International Laws for Protecting Your Social Media Accounts. How to Create Policies to Legally Protect Your Brand’s Social Media Accounts. Q: Why was “United Breaks Guitars” a crisis rather than an issue? There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember! The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term. In this particular case, within 4 days of the video being posted to YouTube, United Airlines’ stock price fell 10%, costing stockholders about $180 million in value. (Source: Wikipedia). This was one of the first two major crises that an organization faced that originated and unfolded online (the other was the Domino’s Pizza incident, and both crises occurred in 2009). Because it was the first of its kind, it garnered mass media attention and had a direct impact on United’s reputation and bottom line. Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Interview with Taylor Guitars: The Power of Real-Time Communication. Thanks to all of you who attended and participated in my workshop. I had a great time discussing issues management with you all! Workshop: Effective Issues Management in this Digital Age. Attendees learn how to identify issues in the early stages, assess the risk that they present to the organization, prevent them from escalating into crises and, most importantly, transform them into powerful PR opportunities for the organization. Learn more here. The post Wrap Up Post from Issues Management Workshop at #CPRS2014 appeared first on Agnes + Day. Crisis and Issues Management'

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Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Stuart Bruce

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA).

Monday Roundup: Conversations

Waxing UnLyrical

“Conversation.” ” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty.

What Does Canada’s New Anti-Spam Legislation Mean for your Organization?

Melissa Agnes

The Canadian Government has introduced a new Anti-Spam Legislation. This Act takes effect on July 1, 2014 and applies to Canadian organizations or individuals sending commercially electronic messages to other Canadian organizations or individuals.

Welcome the Stalwart Summer Interns

The Stalwart Blog

Stalwart Communications is excited to have Jason Cowan and Patrice Smith on board this summer for our annual internship program. Since starting, they''ve already been a tremendous help assisting on client accounts (they''re actually banned from the coffee machine).

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

It’s 2014 So Do I Even Need A Blog? The Answer Is — YES!

Doctor Spin

A version of this article was originally published on LinkedIn. It’s slightly rewritten thanks to some of the great feedback in the native comment section. Many have taken Medium for a test drive and many are finding its interface for publishing your thoughts and ideas very compelling. All of a sudden, you get to feel like a posh […] Hey you! If you''re subscribing to my RSS feed, you should definitely get on my email list as well.

Q&A with Inbound Marketer Catherine Mandler from Deluxe Corp.

MaccaPR

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based based Deluxe Corp.? Plenty.

Should the U.S. have Google’s “Right to be Forgotten” too?

David PR Group

Google last week unveiled a system which enables citizens of the European Union to ask the search engine to remove results from its listings. The move comes in response to a landmark E.U. court ruling which gave people there the “right to be forgotten.”.