Melissa Agnes

JUNE 4, 2014

'On Monday, May 26th, just before 7pm, a lady dressed as a nurse walked into Mélissa McMahon’s hospital room in Trois-Rivières, Quebec (a town just outside of Montreal), where she was resting with her one-day old daughter, Victoria. The lady dressed as a nurse took baby Victoria from her mother, walked out of the room, into her car and drove away.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Flack's Revenge

JUNE 4, 2014

'I am a big fan of comedian Louis C.K. , and love his show on FX. I have blogged about his lessons for PR before. Another one recently occurred to me. We had just completed two seminars here at Fusion PR in conjunction with Internet Week NY, about honing the tech PR message, and new launch tactics. One of the key takeaways actually sounds a lot like Louie’s riff on overstatement, which I share below ( excerpts come from this website, which had a transcript ).

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YouTube Course Video Examples 120

Stuart Bruce

JUNE 3, 2014

'This is my presentation from my keynote speech at last week’s annual conference of the Croatian Public Relations Association. I’ve also created a Storify of some of the reaction and comments. Back to the future of public relations – 10 rules for PR professionals from Stuart Bruce.

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Publicity Conference 145

The Proactive Report

JUNE 4, 2014

'Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of data you can, and should, tap into before you create any content.

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Survey Measurement Social Media Facebook 124

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Melissa Agnes

JUNE 3, 2014

'For those of you who attended my “Effective Issues Management in this Digital Age” workshop at the CPRS National Summit in Banff last week – and even for those of you who didn’t – here’s a wrap up of the great questions that were asked: Q: How can we enable our team to respond to an issue within 1 hour when, even though they’re monitoring social media, they may not catch wind of it right away?

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Airlines Crisis Wikipedia Social Media 206

Stuart Bruce

JUNE 5, 2014

'Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). The CJEU has quite sensibly ruled that browsing and viewing articles online does not require authorisation from the copyright holder. This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. “We are utterly

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Newspapers Agency Government Local 128

The Stalwart Blog

JUNE 5, 2014

'Stalwart Communications is excited to have Jason Cowan and Patrice Smith on board this summer for our annual internship program. Since starting, they''ve already been a tremendous help assisting on client accounts (they''re actually banned from the coffee machine). Here''s a little more you should know about them: JASON COWAN. Degree: Mass Communications (Journalism emphasis).

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Internal International Television Education 60

Melissa Agnes

JUNE 2, 2014

'The Canadian Government has introduced a new Anti-Spam Legislation. This Act takes effect on July 1, 2014 and applies to Canadian organizations or individuals sending commercially electronic messages to other Canadian organizations or individuals. If you fall into one or both of these categories, here’s what you need to know: What does Canada’s new Anti-Spam Legislation mean for your organization?

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Privacy Government Consumer Examples 199

Waxing UnLyrical

JUNE 2, 2014

'“Conversation.” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations.

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Exercises Small Business Resources Writing 82

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Communications

David PR Group

JUNE 2, 2014

'Google last week unveiled a system which enables citizens of the European Union to ask the search engine to remove results from its listings. The move comes in response to a landmark E.U. court ruling which gave people there the “right to be forgotten.”. Europeans who want personal information removed from search results can make their case directly to Google via an online form.

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Google Policies Reputation Crisis Communications 40

MaccaPR

JUNE 3, 2014

'What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based Deluxe Corp.? Plenty. Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing.

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Marketing Small Business Interviews Internal 91