Setting the right earned media objectives for your brand
Onclusive
AUGUST 3, 2021
Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop
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