Sat.Jul 31, 2021 - Fri.Aug 06, 2021

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop

Brand 370
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5 PR Tips For Managing Tricky Media Interviews

ImPRessions - Crenshaw Communications

Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience.

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The 5 Most Impressive Press Releases from July

Cision

See why these press releases impressed us the most this month.

Blogging 360
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Startups and SEO

Ronn Torossian

One of the foundational elements of any company’s marketing strategy is the business website. However, that’s not the only important element for a marketing strategy, because there are plenty of different details that surround marketing campaigns. One of the most rewarding, yet competitive out of all those elements is Search Engine Optimization (SEO).

SEO 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 PR Challenges in 2021 (And What to Do About Them)

Prowly

Sorry for repeating a cliche you’ve already heard a billion times but it’s true — the COVID epidemic has changed everything. The norms, routines, and expectations that governed the way we work were turned upside down and we’re all in the process of trying to navigate (really sorry for this one too) the new normal. […]. The post 4 PR Challenges in 2021 (And What to Do About Them) appeared first on Prowly Magazine.

More Trending

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UK Media Moves including The Sun, Sunday Times, Hearst UK and more

Cision

Tara Evans promoted to Head of Consumer at The Sun; Jon Yeomans to join The Sunday Times as Deputy Business Editor; role updates for Emma Franklin and Meike Beck at Hearst UK.

Media 178
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Creating Effective Website Design

Ronn Torossian

Quite a few web development tools and templates are available online that can be used to create websites. Certain steps have to be followed for successful website development, like getting a domain name and a host. Website development tools – There are several web development tools that are available which are user friendly. One example […].

Web 195
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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

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Do’s and don’ts of social media marketing

Agility PR Solutions

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At Sharpie, for example, the marketing team used their products to visually engage the […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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UK Media Moves including BBC News, The Guardian, Property Week and more

Cision

BBC News appoints Katie Razzall as Culture Editor; Andrew Gregory to join The Guardian as their new Health Editor; role changes for Mitchell Labiak and Riya Makwana at Property Week.

Media 156
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Under Pressure: Tips for Managing Work-Related Stress

PRSay

For more articles on health & wellness, please read this month’s edition of Strategies & Tactics , PRSA’s award-winning publication. Whenever I find myself overwhelmed with job responsibilities or stressed from the day-to-day tasks of life during a pandemic, an adage that my mom taught me many years ago always comes to my mind: “You cannot take care of anyone or anything else,” she advised, “unless you first take care of yourself!”.

Exercises 176
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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

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6 ways to prove you’re ready for a management position in PR

Agility PR Solutions

You’ve been in the public relations game for a while. You know how to handle clients well, and you’d like to take on new challenges and responsibilities. You want to lead and manage others. How can you prove that you’re ready for management? Showcase the skills you’ll need to portray A lot is required of […]. The post 6 ways to prove you’re ready for a management position in PR appeared first on Agility PR Solutions.

Publicity 187
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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August 2021 Events for Journalists, Bloggers

Cision

Although some events are being pushed to 2022, August still features a number of events for journalists and bloggers worth checking out.

Blogging 156
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Communication Is Essential to Navigate Changes in the Post-Pandemic Workplace

PRSay

With approximately half of the U.S. population now fully vaccinated against COVID-19, businesses continue to prepare to return to the office. While the delta variant is putting some of the plans on hold for the moment, it’s critical for leaders to manage workplace changes, whether that means bringing all of their employees back to the office full time, choosing a remote/work-from-anywhere option or transitioning to a hybrid-work model.

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WaddsCon end of term review: seeking speakers and sponsors

Stephen Waddington

Thanks to the community of 24 speakers and 900 delegates. We’re now seeking speakers and delegates for September. WaddsCon end of term review: , seeking speakers and sponsors for September More than 900 people have attended at least one WaddsCon event in the past six months, to hear from 24 speakers on a diverse range of topics. WaddsCon started in February, during the second lockdown, as a way for practitioners to explore contemporary areas of marketing and public relations practice. 100 to 200

YouTube 146
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5 social media tactics to improve brand loyalty

Agility PR Solutions

Social media is one of the most important tools for marketers. Some might even argue that it’s the most important of all. It allows brands not only to attract new customers and followers, but to form a relationship with those people. Brand loyalty is the endpoint for any marketing campaign, and there’s no better way […]. The post 5 social media tactics to improve brand loyalty appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Media Moves at Vulture, The Cut & Refinery29, Houston Chronicle Names New Editor in Chief

Cision

Genevieve Koski promoted at Vulture, Andrea González-Ramírez joins The Cut, and more.

Media 178
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Just when we thought we were out, it pulls us back in

Steve Barrett on PR

The coronavirus Delta variant is making everyone feel like it is déjà vu all over again in terms of hybrid working and a return to the office.

Blogging 153
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What is the most frequently outsourced public relations activity?

Axia PR

Have you ever heard of the phrase, “There will always be someone better at something than you are?''. Don’t think of it negatively. Instead, see it as a positive for businesses that outsource for certain goods or services. These businesses recognize their own flaws and search for help externally to improve.

Publicity 118
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Social media videos—10 things you have to know

Agility PR Solutions

Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. They have become a great place for online marketing where users can promote their business blog. The main advantage of any social network is that it’s free, allowing users to promote their company without paying for ads. […]. The post Social media videos—10 things you have to know appeared first on Agility PR Solutions.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Ways to Improve your PR Plan

HMA Public Relations

Before you start driving, you must know your destination in order to get to the right place. You might check a map and do a little research about the destination before setting out. The same is true when it comes to your PR strategy. Read more!

Strategy 121
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Top Tips For Environmental PR Specialists

Landis PR

Photo courtesy of Pexels. By Polly Winograd Ikonen, LCI. Everyone’s talking and writing about the environment and climate change these days. In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features. This is a journalistic pivot that bodes well for professionals and organizations focused on environmental PR.

Nonprofit 119
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From the Mexican government to health care: Karina San Juan shares insights from 20+ years in PR

Muck Rack

From the Mexican government to health care: Karina San Juan shares insights from 20+ years in PR

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6 strategies to retain customers and rebuild loyalty after COVID

Agility PR Solutions

The scenarios for businesses are expected to change drastically after COVID. While the world battles hard to stop the spread of the virus, businesses worldwide are on a quest to understand the sentiments of their customers and digging into how to rebuild trust and retain them. To gain their trust, confidence, and loyalty, you will […]. The post 6 strategies to retain customers and rebuild loyalty after COVID appeared first on Agility PR Solutions.

Strategy 161
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Heart First: How Self-Care Enables Effective Leadership

Culpwrit

By David Grossman At the start of 2020, my “to do” list included further exploration of the concept of leading through change with a goal of creating a new book. I wanted to share what I’ve learned in more than three decades working with leaders across industries. I thought my experiences would provide good examples […]. The post Heart First: How Self-Care Enables Effective Leadership appeared first on culpwrit.

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Marketing in the gaming space with John Higgins | On Top of PR podcast

Axia PR

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. Guest: John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

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Should an MBA be required for future social media marketers?

Communications Conversations

It’s a question posed by the Sprout Social folks the other day. It’s an interesting question, actually. As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. Thomas and the University of Minnesota, I have a unique perspective on this topic. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline.