Sat.Jul 18, 2020 - Fri.Jul 24, 2020

5 Problems Brands Come to you to Solve: Metrics

Cision

As PR and comms professionals, what should we help brands measure? Which metrics matter? Comms Best Practices

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows.

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How to measure crisis PR and why you should

Axia PR

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.

20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers.

The Resolution Blog

“Are these numbers good? Or bad? Give me a clue!” “Why Why is that number so big? I don’t understand it. Or believe it.” Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […].

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Outlook for Economic Recovery

Ronn Torossian

When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S.

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More Trending

3 keys to simple, succinct and clear communication

PR Daily

As word counts grow, your readers’ concentration and comprehension will slow. Try these tips to keep content nice and tidy. When it comes to writing, there’s beauty in the basics.

How are communicators looking ahead through COVID-19?

Agility PR Solutions

What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication.

Perfect Landing Pages

Ronn Torossian

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions.

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Cision's Summer Reading List

Cision

A summer reading list of the latest helpful resources from Cision. Comms Best Practices

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why your CEO might not be your best messenger

PR Daily

Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive. Thought leadership is about finding the right representative for the right opportunity and connecting the two.

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So long, bland PR content—hello, conversational marketing!

Agility PR Solutions

RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers.

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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Marvel vs. DC: Who wins the battle on social media?

Awario

DC and Marvel are the most famous superhero universes on planet Earth. We looked at the iconic brand rivalry through the lens of social media by monitoring mentions of Marvel and DC with the social listening tool Awario

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to develop winning virtual roundtables

PR Daily

Just because you can’t gather in person doesn’t mean you can’t bring a group of journalists around a table. With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon.

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Going virtual: 6 tips for media roundtables in the age of social distancing

Agility PR Solutions

With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon.

How to Apply These 12 Best Practices to COVID-19 Communications

PRSay

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19.

10 CEOs to follow on social media

Awario

In this list, I gathered the exceptions: social media accounts of the CEOs who do well on social media and whose example you can follow if you want to build a personal brand, gather followers, and have an account that adds to, if not replaces, the brand's account

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Is your company prepared to talk about hate speech?

PR Daily

Here are some tips for addressing social media, racial justice, employee conduct and more. Hate speech is one of those things that you recognize when you hear it, but defining it presents a challenge.

Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans

Agility PR Solutions

Despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019.

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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it.

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How PR pros can help humanize a brand with their storytelling skills

Muck Rack

How PR pros can help humanize a brand with their storytelling skills

How communicators can improve financial literacy—and secure a better seat at the table

PR Daily

Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know. Just the mere mention of math makes many of us to wince.

Sustainability demand has grown during COVID—and noncommittal brands may lose business

Agility PR Solutions

New research from the U.S.

Media Moves at The Washington Post and Forbes, Ad Age Names New Editor in Chief

Cision

Eliza Haverstock joins Forbes, WGH-FM names new Music Director. Media Blog

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This month in bad PR pitches: July 2020

Muck Rack

This month in bad PR pitches: July 2020

What should be top of mind as you consider returning to the office

PR Daily

Ragan’s new “Back to the Workplace Guide” includes everything you need to know before, during and after your workforce returns to the office. How soon should you rally the troops to return to the workplace?

Back-to-school uncertainty, at-home learning could push spending to record levels

Agility PR Solutions

The school year is officially on next month, but despite the government mandate of fully opening schools in the U.S., uncertainty certainly reigns supreme as to whether kids will be studying in classrooms or living rooms—essentially on a house-by-house basis.

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Media Moves at the Washington Post & CNN, Variety Hires a Reporter

Cision

Heidi Chung swaps Yahoo Finance for Variety, Selina Wang joins CNN in Beijing and more. Media Blog

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How Communicators Can Help Brands Create Real Change

PRSay

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. The two featured panelists were Laura Peterson, public elations ( not a typo!

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Why PR agency chief Kathy Tunheim is hopeful for the future

PR Daily

As chief executive of her Twin Cities firm, she makes time for exercise and family while still ensuring clients get top-quality service. Family has been an essential source of support for many during COVID-19.

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