Sat.Nov 23, 2019 - Fri.Nov 29, 2019

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'Tis the Season for Holiday News: Tips for Increasing Interest in Your Holiday News Release

Business Wire

The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list. While kids may want a new video game console and friends and family have their eyes on that latest smartphone, reporters around the globe are hoping this season brings them a good holiday story.

Video 247
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How to make SEO a productive part of your PR strategy

Agility PR Solutions

So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new clients. How do you do that, though? You may be […]. The post How to make SEO a productive part of your PR strategy appeared first on Agility PR Solutions.

SEO 85
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Trending Sources

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4 things journalists want you to know

Axia PR

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals. While all journalists have their own preferred way for you to pitch them – and it depends if their outlet is print, online, or broadcast TV – there are some similarities that PR pros should know.

Print 62
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Make your most compelling PR pitch yet with a data-driven approach

Muck Rack

Make your most compelling PR pitch yet with a data-driven approach

Pitching 105
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The cold, hard truth: The PR and ad industries are still hooked on “vanity metrics”

Communications Conversations

If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign (here’s the link to one story –I share an AdWeek link below). This sparked all kinds of conversation–mostly around why the campaign was a failure. But, one side conversation that I found particularly interesting revolved around metrics.

Industry 161

More Trending

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Three Digital Marketing Strategies for the Ages

5W PR

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. But when it comes to planning a digital marketing campaign, the ever-evolving online landscape can be quickly overwhelming.

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What’s The #1 Priority Of B2b Marketers?

Ronn Torossian

According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fishing pole to go fishing with no idea where the fish are nor what kind of bait to use. RX Of Lead […]. The post What’s The #1 Priority Of B2b Marketers?

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How to Overcome Startup PR Challenges

Flack's Revenge

Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light. Job requirements for those pitching consumer tech products may be more like general CPG.

How To 207
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Tone of Voice: A Copywriter’s Nightmare or a Solid Component of Visual Identification?

Prowly

When is tone of voice important and how can you use it support your brand’s communication strategy? The post Tone of Voice: A Copywriter’s Nightmare or a Solid Component of Visual Identification? appeared first on Prowly Magazine.

Strategy 188
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […]. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook.

Analysis 156
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The Face Behind the Chat Box

Cision

How you can optimize your support value with a combination of AI and humans.

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These 3 examples demonstrate how brand awareness impacts the bottom line

Agility PR Solutions

Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase. Negative brand awareness can break customer loyalty Negative brand awareness tends to push people away, even when they love the product. For example, when rumors surfaced […].

Examples 159
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Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy

Prowly

For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.

SEO 163
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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About

Rock the Status Quo

About Brandon Kristy Hey there, I'm Brandon Kristy, self employed, adventure loving, life living, freedom seeker who is living life on his own terms. After working a soul sucking 9-5 I knew there had to be a better way. I found the right mentors, listened to the right people and dedicated my life to living freely the way I want I too. Allowing me to travel to Disney world whenever, have more free time to do the things I love and more importantly I'm making it my mission to help others learn the

SEO 130
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A Holiday Guide to Gear That Can Improve Your Creative Content

PRSay

Thanks to tech advancements, it doesn’t take millions of dollars to produce quality content — just ask Selena Gomez. In October, the pop star released the video for her new song, “Lose You to Love Me.” The video probably didn’t seem any different to the casual observer. But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from.

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Crisis management—navigating the new frontier of corporate cybersecurity

Agility PR Solutions

The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines. As technology advances, so too do the methods of cyber criminals […].

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UK Media Moves including Sifted, YourMoney.com, the Insurance Times, Bustle UK and more

Cision

Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor.

Insurance 120
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks.

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…And The Recipient of the 2020 Nonprofit Reputation Program is…

Reputation Us

… Camp Fire Central Oregon ! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and we’re pleased to announce that Camp Fire Central Oregon is the recipient of six months of pro bono reputation management services in 2020. See drawing video !

Nonprofit 100
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What will customer experience look like in 2030? Here’s how brands must evolve.

Agility PR Solutions

Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies. What will the customer experience look like in 2030?

Branding 135
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UK Media Moves including the Evening Standard, HR Magazine, The Economist and The Telegraph

Cision

The Evening Standard announces new roles for Nancy Durrant, Susie Butter and Vicky Frost, HR Magazine has a new Editor, and The Telegraph has a new Investment Reporter.

Media 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who read coverage of your organization by a third party and then took the action you are trying to elicit. I had a chance to catch up with the product management team working on the Cision Impact product.

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Giving thanks for turkey, loved ones and safe travels

Steve Barrett on PR

Thanksgiving is a time for reflection, celebration and, well, let's be honest. overindulging in food and drink. But, while we're enjoying the holiday, let's not forget those less fortunate than ourselves.

Travel 91
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3 keys to the link between customer service and brand reputation

Agility PR Solutions

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend your business to other people or spend more money with your company […]. The post 3 keys to the link between customer service and brand reputation appeared first on Agility PR Solutions.

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Media Moves at PAPER Magazine & Memphis Business Journal, POLITICO Founder Announces New Digital Launch

Cision

Kat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Marketing Giving

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper. Some, however, would have us believe that we should do something different with our money, instead of buying things for ourselves or others.

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How to use your reputation in a crisis, not destroy it

Public Relations Sydney

The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread […]. The post How to use your reputation in a crisis, not destroy it appeared first on Public Relations Sydney.

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Research in focus—experts want outputs accompanied by better quality indicators

Agility PR Solutions

Researchers today have confidence in peer review, but strains on the system—including the increasing volume of research outputs and platforms to access research—are causing them to worry about quality and reliability, new research from Sense about Science and Elsevier finds. Ten years on from the two orgs’ influential peer review survey of 2009, the new survey found that […].

Survey 78