Sat.Nov 23, 2019 - Fri.Nov 29, 2019

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

Say you need surgery. Would you go to a doctor who hasn't updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy.

'Tis the Season for Holiday News: Tips for Increasing Interest in Your Holiday News Release

Business Wire

The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list.

Report 306

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How to make SEO a productive part of your PR strategy

Agility PR Solutions

So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new clients. How do you do that, though?

SEO 85

4 things journalists want you to know

Axia PR

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals.

Print 62

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Make your most compelling PR pitch yet with a data-driven approach

Muck Rack

Make your most compelling PR pitch yet with a data-driven approach

Data 107

More Trending

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.

How to Not Lose Momentum

Konnect Agency

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this?

Three Digital Marketing Strategies for the Ages

5W PR

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital.

5 enduring functions of public relations

PR Daily

Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What’s The #1 Priority Of B2b Marketers?

Ronn Torossian

According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads.

B2B 195

How to Overcome Startup PR Challenges

Flack's Revenge

Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light.

How To 190

PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative?

7 outstanding tech tools for PR pros

PR Daily

Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help. Web 2.0 has made the daily nuts and bolts of PR work unrecognizable from a decade ago.

Tools 170

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Face Behind the Chat Box

Cision

How you can optimize your support value with a combination of AI and humans. Best Practices

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These 3 examples demonstrate how brand awareness impacts the bottom line

Agility PR Solutions

Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing.

11 productivity tips for remote workers

PR Daily

Establish a quiet workspace, fastidiously track your time, celebrate small wins, and be proactive about minimizing distractions. Working from home is the dream for most employees, but it’s not without challenges. To stay accountable, productive and focused, try these 11 time management tips: 1.

Skype 156

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. By Rachel Picken In my far western corner of the UK, a political turf war is unfolding.

Ethics 119

Crisis management—navigating the new frontier of corporate cybersecurity

Agility PR Solutions

The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines.

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution.

In your writing, focus on the ‘you,’ not the ‘I’

PR Daily

Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes. You probably already know this—but they don’t. Intrigued? Feeling good? Want to read on, see how enlightened you are?

I’ve been persuaded not to vote and that’s so bloody wrong

Stephen Waddington

The penny has finally dropped for me. Voter fatigue and persuading people not to vote is the easiest way to win an election. Please register to vote.

What will customer experience look like in 2030? Here’s how brands must evolve.

Agility PR Solutions

Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies.

…And The Recipient of the 2020 Nonprofit Reputation Program is…

Reputation Us

… Camp Fire Central Oregon ! That’s right, the Nonprofit Reputation Program random drawing of eligible nominees was conducted on Tuesday (11/26) by ReputationUs and the Nonprofit Association of Oregon (NAO), and we’re pleased to announce that Camp Fire Central Oregon is the recipient of six months of pro bono reputation management services in 2020. See drawing video ! We were delighted to have received several remarkable nominees and appreciate everyone’s participation. EVERYONE WINS!

How marketers are wooing consumers with augmented reality

PR Daily

Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours? In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. So finds a survey commissioned by Diffusion.

Tone of Voice: A Copywriter’s Nightmare or a Solid Component of Visual Identification?

Prowly

When is tone of voice important and how can you use it support your brand’s communication strategy? The post Tone of Voice: A Copywriter’s Nightmare or a Solid Component of Visual Identification? appeared first on Prowly Magazine. Magazine Marketing branding identification marketing tone of voice

3 keys to the link between customer service and brand reputation

Agility PR Solutions

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand.

UK Media Moves including the Evening Standard, HR Magazine, The Economist and The Telegraph

Cision

The Evening Standard announces new roles for Nancy Durrant, Susie Butter and Vicky Frost, HR Magazine has a new Editor, and The Telegraph has a new Investment Reporter. Media Blog

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Turkey talk: Archaic words to introduce at Thanksgiving

PR Daily

Every year, churlish malaperts online urge us to ballyhoo agenda-driven talking points to the holiday feast. Push back with writerly archaisms. Thanksgiving is the holiday most centered around simple joys: food, loved ones and the universal virtue of gratitude.

How to use your reputation in a crisis, not destroy it

Public Relations Sydney

The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about.

Research in focus—experts want outputs accompanied by better quality indicators

Agility PR Solutions

Researchers today have confidence in peer review, but strains on the system—including the increasing volume of research outputs and platforms to access research—are causing them to worry about quality and reliability, new research from Sense about Science and Elsevier finds.