Sat.Nov 23, 2019 - Fri.Nov 29, 2019

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

Say you need surgery. Would you go to a doctor who hasn't updated his techniques for the last 10 or 15 years? Of course not! New and better techniques have since come out and you want someone familiar with those. The same is true with your PR strategy.

'Tis the Season for Holiday News: Tips for Increasing Interest in Your Holiday News Release

Business Wire

The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list.

Report 208

How to make SEO a productive part of your PR strategy

Agility PR Solutions

So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new clients. How do you do that, though?

SEO 85

4 things journalists want you to know

Axia PR

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals.

Print 62

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Make your most compelling PR pitch yet with a data-driven approach

Muck Rack

Make your most compelling PR pitch yet with a data-driven approach

Data 95

More Trending

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.

How to Not Lose Momentum

Konnect Agency

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this?

Three Digital Marketing Strategies for the Ages

5W PR

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital.

5 enduring functions of public relations

PR Daily

Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What’s The #1 Priority Of B2b Marketers?

Ronn Torossian

According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads.

B2B 195

How to Overcome Startup PR Challenges

Flack's Revenge

Pixabay. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding “technology” to PR does not shed much light.

How To 181

The Face Behind the Chat Box

Cision

How you can optimize your support value with a combination of AI and humans. Best Practices

190
190

How marketers are wooing consumers with augmented reality

PR Daily

Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours? In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. So finds a survey commissioned by Diffusion.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing.

These 3 examples demonstrate how brand awareness impacts the bottom line

Agility PR Solutions

Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase.

UK Media Moves including the Evening Standard, HR Magazine, The Economist and The Telegraph

Cision

The Evening Standard announces new roles for Nancy Durrant, Susie Butter and Vicky Frost, HR Magazine has a new Editor, and The Telegraph has a new Investment Reporter. Media Blog

Report 120

7 outstanding tech tools for PR pros

PR Daily

Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help. Web 2.0 has made the daily nuts and bolts of PR work unrecognizable from a decade ago.

Tools 124

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution.

Crisis management—navigating the new frontier of corporate cybersecurity

Agility PR Solutions

The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines.

UK Media Moves including Sifted, YourMoney.com, the Insurance Times, Bustle UK and more

Cision

Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor. Media Blog

Infographic: How to respond to negative consumer reviews

PR Daily

An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage. How you respond to consumer reviews can be just as important as the review itself.

A Holiday Guide to Gear That Can Improve Your Creative Content

PRSay

Thanks to tech advancements, it doesn’t take millions of dollars to produce quality content — just ask Selena Gomez. In October, the pop star released the video for her new song, “Lose You to Love Me.” The video probably didn’t seem any different to the casual observer.

3 keys to the link between customer service and brand reputation

Agility PR Solutions

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand.

Media Moves at PAPER Magazine & Memphis Business Journal, POLITICO Founder Announces New Digital Launch

Cision

Kat Gillespie promoted at PAPER, Robert Allbritton to launch Protocol in early 2020, and more. Media Blog

11 productivity tips for remote workers

PR Daily

Establish a quiet workspace, fastidiously track your time, celebrate small wins, and be proactive about minimizing distractions. Working from home is the dream for most employees, but it’s not without challenges. To stay accountable, productive and focused, try these 11 time management tips: 1.

Skype 120

Conservatives unlock a surprising reason why people share online

Stephen Waddington

The Conservative Party has discovered a way to get both supporters and detractors to share its message with their social media communities. Entertainment, inspiration and education are some of the positive reasons that people share content online. There are many more negative reasons.

What will customer experience look like in 2030? Here’s how brands must evolve.

Agility PR Solutions

Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies.

Media Moves at Politico Pro & IDG, Meredith Corp Announces New Southern Living TV Show

Cision

Juan Pérez Jr. joins Politico Pro, Karen Crouse moves to The Times in London, and more. Media Blog

Media 120

In your writing, focus on the ‘you,’ not the ‘I’

PR Daily

Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes. You probably already know this—but they don’t. Intrigued? Feeling good? Want to read on, see how enlightened you are?

UK Media Moves including the Evening Standard, HR Magazine, The Economist and The Telegraph

TrendKite

The Evening Standard announces new roles for Nancy Durrant, Susie Butter and Vicky Frost, HR Magazine has a new Editor, and The Telegraph has a new Investment Reporter

Research in focus—experts want outputs accompanied by better quality indicators

Agility PR Solutions

Researchers today have confidence in peer review, but strains on the system—including the increasing volume of research outputs and platforms to access research—are causing them to worry about quality and reliability, new research from Sense about Science and Elsevier finds.

Cider sip or cider slip? Would you let a politician endorse your brand?

Stephen Waddington

Aligning a brand with a political party is a tricky business. Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. By Rachel Picken In my far western corner of the UK, a political turf war is unfolding.