Waxing UnLyrical

MARCH 21, 2011

Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. She points out, “If you’re you online, you’ll be you offline.&#. I tend to agree with this assertion, but her post definitely got me wondering about online identity from a cyberpsychology perspective.

Examples 91

Examples Twitter Social Media Communications 91

Bad Pitch Blog

MARCH 25, 2011

'We''re called spin doctors, flacks, turd polishers.a copywriter friend once referred to me as a lie merchant (I replied by calling him a comma jockey). The Bad Pitch blog was created to help dampen the loud examples that seem to punctuate our industry and reinforce the above half jokes. Has any of this changed in "an age of transparency?" We still have folks astroturfing and trying to game the system.

LinkedIn 62

LinkedIn Ethics Engineering Customer Service 62

Waxing UnLyrical

MARCH 24, 2011

Guest post by Matt LaCasse. I hear a lot of people talking about networking. How to do it, what are the do’s and don’ts, how much booze can I drink at a conference, on and on and on the list goes. Image: takomabibelot via Flickr, CC 2.0. There’s a dirty little secret in the communications world though: Networking is a joke. I’ve come to this conclusion after really thinking about what “networking” means.

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Conference Meeting Course Groups 88

Waxing UnLyrical

MARCH 25, 2011

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. (Well, actually he’s fixated on many things, but one thing kept coming back to me.). Howie really really really believes in blogs being mobile friendly.

Mobile 73

Mobile Blogging How To Energy 73

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

MARCH 22, 2011

I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry. But the last scheduled chat was on a day when a lot of folk were heading back from this year’s SxSW conference (or festival, or whatever you want to call it) and it didn’t seem to make sense to hold it when many of them couldn’t participate.

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Survey Groups Tools Conference 68

Bad Pitch Blog

MARCH 23, 2011

'This guest post is from Amanda Duncan , a junior public relations major at Northern Kentucky University. She’s also my intern. As she prepares for a paid summer internship outside of the greater Cincinnati/Northern Kentucky area, I was once again reminded of the similarities between the cover letter/resume and the pitch letter/news release. This is Amanda’s recap of what it takes today to stand out for a potential employer.

Pitching 57

Pitching LinkedIn Twitter Social Media 57

Waxing UnLyrical

MARCH 20, 2011

What with birthing a new blog , helping a new client get started on their digital initiatives and attending the Google for Nonprofits event this week, I had a ton of useful information coming my way. Spinning wheel, meet head. Whew! So this week’s roundup consists of posts I’ve found really useful. I hope you will too. Let’s get right to it. 1.

Nonprofit 53

Nonprofit SEO Google Blogging 53

Bad Pitch Blog

MARCH 23, 2011

'We''ve adopted a Luchadore theme for our newest Bad Pitch hero. Slick is still the badge of dishonor. But "El Mal Libre" here will help us put the hurt on Bad Pitches. And some friends of Bad Pitch have also been helping fight the good fight. Here are some of our most recent favorites. Creating a Social Media Monster: David Meerman Scott I caught up with David at SXSW.

Pitching 48

Pitching Case Study Sports System 48

Waxing UnLyrical

MARCH 19, 2011

When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating). I was pretty sure that I would overwhelmingly start seeing tweets related to the disaster, as more and more people in different time zones found out about it.

Facebook 101

Facebook Twitter Crisis Pitching 101

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