PR Job Coach

JANUARY 28, 2013

'Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Do you know who you are? This is what is commonly known as the 30-second elevator speech, a two to three sentence verbal description of who you are, what you do and what is your value.

Fashion 271

Fashion Construction Writing Chemicals 271

Waxing UnLyrical

JANUARY 30, 2013

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about.

Small Business 106

Small Business System Google Examples 106

Bad Pitch Blog

JANUARY 23, 2013

'Our Los Angeles-based friend, Serena , tipped us off to Time''s Editor-at-Large, Harry McCracken. Harry has started posting bad pitches on his Facebook page. And we''re glad. But we''re betting the agency that sent it would like to send him the above someecard. Facebook: Our Inner Dialogue.Online Social media tends to become an inner dialogus of sorts.

Pitching 82

Pitching Facebook Social Media Agency 82

Waxing UnLyrical

JANUARY 25, 2013

“I don’t know.” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.

Brand 106

Brand Branding Communications LinkedIn 106

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Waxing UnLyrical

JANUARY 8, 2013

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.

Facebook 101

Facebook Communications Employee Social Media 101

Waxing UnLyrical

JANUARY 31, 2013

I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. It was through my love of music that I discovered my passion for branding, public relations, and social media. Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch.

Publicity 89

Publicity Communications Social Media Fashion 89

Waxing UnLyrical

JANUARY 24, 2013

Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding. Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Image: The IBM Curiosity Shop via Flickr, CC 2.0.

Big Data 88

Big Data Publicity Data Social Media 88

Waxing UnLyrical

JANUARY 3, 2013

In less than five years, smartphones have completely changed the way we communicate with each other and access our information. But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? Image: Jewels Globe URL via Flickr, CC 2.0.

Social Media 83

Social Media Airlines Mobile Survey 83

Waxing UnLyrical

JANUARY 18, 2013

I love January… especially since I’ve been teaching. Starting fresh with a new year and no major calamities to deal with… yet. Twelve exciting months waiting over the horizon. For my students, though, especially my undergrad senior Communication students at Curry College , it’s another story. A story of priorities. As Scarlet O’Hara plaintively asked Rhett Butler in “ Gone with the Wind ” as he was walking out the door for the last time … “ W here shall I go, what shall I do?

Communications 80

Communications Publicity Nonprofit LinkedIn 80

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

Measurement 76

Measurement Nonprofit Social Media LinkedIn 76

Waxing UnLyrical

JANUARY 15, 2013

I don’t know if it’s acceptable to wish you a Happy New Year when we’re two weeks into 2013, but seeing as how I haven’t talked to you in 2013, I think it is. So Happy New Year! Is it a good one so far? You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home. Well, we had a wonderful time catching up with family, friends and high school buddies (my class’ 25th reunion!).

Exercises 76

Exercises LinkedIn Twitter Facebook 76

Waxing UnLyrical

JANUARY 29, 2013

Seeing as how Katie Paine helped us kick off the 2013 #measurePR season … … and seeing as how she and Beth Kanter recently co-authored a book – Measuring the Networked Nonprofit – on how nonprofits can use data to change the world… … I thought it only fitting that Beth help us continue the conversation – if she were free.

Nonprofit 70

Nonprofit Measurement Social Media Case Study 70