July, 2021

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With Great Power Comes Great Corporate Social Responsibility | Business Wire Blog

Business Wire

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power. Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so. With external expectations high for businesses to demonstrate their social impact, taking the right approach to publicize Corporate Social Responsibility (CSR) and Environmental, Social, and Gover

Corporate 453
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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. But what does the label really mean? Is independence a meaningful benefit or just so much PR?

Agency 421
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How to Optimize Messaging and Soundbites to Drive Success

Onclusive

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services. In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization

How To 370
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5 Ways to Manage Social Media Burnout

Cision

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Behind the scenes at Hearst UK; the PR team growing the most influential lifestyle media

The Resolution Blog

Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher ‘Hearst UK’ which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many […].

Media 296

More Trending

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From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

The reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 217
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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? . I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep.

Agency 353
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How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370
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Celebrating International Non-Binary People's Day at Cision

Cision

How PR pros can be proactive allies to the non-binary community.

Internal 336
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Sports Public Relations: How to Do Sports PR (w/ Examples)

Prowly

The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations. Further, annual sports events depend on publicists to communicate their missions as well […].

Sports 211
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Utilizing AI Marketing Strategies

Ronn Torossian

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results. This is precisely where AI marketing strategies become incredibly useful. Artificial intelligence marketing (AI Marketing) is the method of using […].

Strategy 195
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A Lesson in Reverse Mentoring, Courtesy of ‘The Queen’s Gambit’

PRSay

A few months ago, I watched the Netflix series “ The Queen’s Gambit ,” an acclaimed coming-of-age period drama about a young chess prodigy who struggles with addiction. As a whole, the show left me underwhelmed, but one element of the series spoke strongly to me. In a particularly telling scene, the protagonist Beth Harmon (played by Anya Taylor-Joy), a rising chess star, receives an unexpected visit from a former rival, Harry Beltik (played by Harry Melling).

Nonprofit 218
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand.

B2B 334
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why Message Optimization is Key to Brand Success

Onclusive

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Brand 370
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3 Must-Have Elements for Your Next Press Release

Cision

Make your next press release stand out from the crowd.

Blogging 336
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Hiring a PR Agency vs In-House Public Relations: Pros & Cons

Prowly

Should you hire a PR agency or handle public relations in-house? Well, it’s complicated. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. We know how hard it can be […]. The post Hiring a PR Agency vs In-House Public Relations: Pros & Cons appeared first on Prowly Magazine.

Agency 197
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Adapting to Virtual Selling

Ronn Torossian

There is a certain skill to virtual selling that plenty of companies hadn’t embraced, let alone mastered at the start of the pandemic. However, as both small and large companies have started to reopen their offices and go back to normal, their sales teams are going to be joining all the other departments in a […]. The post Adapting to Virtual Selling appeared first on.

Company 195
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It's a must read for personal development. It is no surprise that demand for public relations roles is booming. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021.

Publicity 199
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PR Tips For Announcing A SPAC Transaction

ImPRessions - Crenshaw Communications

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but the end goal is the same.

Pitching 296
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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting theory and it is critical to understand and embrace. In 1963 political scientist Bernard Cohen put forth the colloquial maxim, “The press may not be successful much of the time in telling people what to think, but it is

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What's the Buzz? July's Top Trends Around Hot Topics on Social Media

Cision

See what people were talking about on social this month.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. 5. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Save $100 with coupon code PRSA21!

Mobile 199
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New ways to engage customers

Ronn Torossian

Companies big and small are scrambling for alternative ways to increase customer engagement. A lot of businesses are moving beyond traditional advertising channels. It is important to use different mediums strategically to increase customer engagement. With customers getting increasingly tired of sales pitch after sales pitch, connections have to be prioritized over products.

Pitching 195
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Excellent crisis communications can help turn a crisis into an opportunity

Stuart Bruce

Crisis communications. Transgender, taking the knee, doping and that’s before we even add Covid into the mix. The athletes going to the Tokyo Olympics face … © Stuart Bruce - Excellent crisis communications can help turn a crisis into an opportunity was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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7 ways to use PR to improve customer satisfaction

Agility PR Solutions

Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of interactions with your company. From how the product/service is marketed to how […]. The post 7 ways to use PR to improve customer satisfaction appeared first on Agility PR Solutions.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Crenshaw Adtech Clients Win Big at Annual Adweek Readers’ Choice: Best of Tech Partner Awards

ImPRessions - Crenshaw Communications

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories. Kerel Cooper, CMO of LiveIntent, and his Minority Report podcast co-host Erik A. Requidan, were named Diversity Advocates of the Year.

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UK Media Moves including TBIJ, PA Media, Marie Claire and more

Cision

TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK.

Media 178
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Say hello to the new PRWeek

Steve Barrett on PR

As we prepare to reintroduce in-person events, we’ve modernized our logo and refreshed our website to bring you even more of the best information and insight about the increasingly important worlds of PR and communication.