Tue.Jun 08, 2021

Keeping it Real: Using PR to Combat Misinformation and Disinformation | Business Wire Blog

Business Wire

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths. public relations

Communicating Clearly and Avoiding a PR Crisis

Ronn Torossian

In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook.

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Questions PR Grads Should Ask In An Interview

ImPRessions - Crenshaw Communications

It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating.

How to engaging Gen Z during Pride Month and beyond

PR Daily

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

UK Media Moves including the i newspaper, UNILAD, Reach plc and more

Cision

Aasma Day has joined the i newspaper as Northern Reporter; Emily Brown promoted to Senior Journalist at UNILAD; Abigail Rabbett is now Editor of NorfolkLive and SuffolkLive. Media Blog

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Avoid ‘Cancel Culture’ with this crisis PR checklist

Agility PR Solutions

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media.

The Home Depot Foundation celebrates 9 years of ‘Celebration of Service’ with Operation Surprise

PR Daily

The company offered veterans life-changing moments, earning first place in the Community Relations Campaign category of Ragan’s PR Daily Awards.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue.

Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

PR Daily

Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 show-stopping tips for PR pros in the entertainment industry

Agility PR Solutions

If you are entering the public relations field with a focus on entertainment, you should be prepared for a fast-paced environment that requires good communication skills, strong media contacts and quick thinking under pressure. If you love public relations, this can be both challenging and rewarding.

Announcing PR Daily’s 2021 Content Marketing Awards

PR Daily

Showcase your creative content and campaigns that engaged audiences and delivered results! Enter by Friday, July 23. The post Announcing PR Daily’s 2021 Content Marketing Awards appeared first on PR Daily. PR Daily Awards

The Double Top Line: What Gen Z expects from brands—and 2 ways they’ll pay for purpose

Agility PR Solutions

Engaging with Gen Z is complicated, and goes way beyond the old-school formula of just delivering quality goods at a fair price. Brands and businesses today find themselves increasingly on the hook to deliver the “double bottom line” of both financial return and social impact.

Critical Mention Releases Industry-First Broadcast Features to Media Contact Database

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

One year later: Crisis communications tips for companies that failed to honor their equality and diversity pledges upon George Floyd’s death

Axia PR

Some companies are under fire for failing to keep their promises to uphold racial equality and diversity. A year ago, the world burned with protests and cries over the gruesome murder of George Floyd by police officers in broad daylight.

Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Nicole Castro thought she was going to be a doctor. But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism.

PR professionals are not perfect

Axia PR

Learn to manage your expectations of PR professionals by not thinking they’re superhuman. Public relations is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019.

Reaching Consumers Through the Right Channels

5W PR

Creating an effective marketing campaign that converts often means a lot of trial and error for businesses. Companies have to understand their target audience, their interests, values, habits, and pain points, to provide them with truly useful products or services.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Connect with your audience with Adam O’Daniel | On Top of PR podcast

Axia PR

Learn how use social media and web media to better curate content for your desired audience with our guest Adam O’Daniel of Movement Mortgage. Guest: Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage.

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Where Can I Secure a Bylined Article?

HMA Public Relations

In today's #TipForTuesday, Alison Bailin shares her best practices for securing coverage on a bylined article. Featured PR Toolkit Tip for Tuesday byline bylined article

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Is Corporate Communications Optional?

ImPRessions - Crenshaw Communications

Early in my PR agency career, our team was summoned by the CEO of a prestigious client. He was a brilliant and entrepreneurial hospitality executive who had been brought in to turn around a luxury travel company. The CEO fulminated about competitors getting better trade coverage than his company.

SMSC Second Edition Announcement!

Karen Freberg

So, I have some more exciting news to share with you all. This has been in the works for the past year, and I am now able to share it with everyone. I am thrilled, excited, and so happy to announce the news that SMSC’s second edition will be available for this fall term!

Experts – time to go back to the drawing board?

Practical Law Construction

As someone that deals mainly with construction and engineering disputes, it is sometimes easy to forget that the “T” in TCC stands for Technology.