Business Wire
JUNE 8, 2021
News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths.
ImPRessions - Crenshaw Communications
JUNE 8, 2021
It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry.
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Ronn Torossian
JUNE 8, 2021
In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […]. The post Communicating Clearly and Avoiding a PR Crisis appeared first on.
Cision
JUNE 8, 2021
Aasma Day has joined the i newspaper as Northern Reporter; Emily Brown promoted to Senior Journalist at UNILAD; Abigail Rabbett is now Editor of NorfolkLive and SuffolkLive.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JUNE 8, 2021
The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social media, the speed at which bad news travels has only increased in both speed and impact.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Solo PR Pro
JUNE 8, 2021
Nicole Castro thought she was going to be a doctor. But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster.
Agility PR Solutions
JUNE 8, 2021
Engaging with Gen Z is complicated, and goes way beyond the old-school formula of just delivering quality goods at a fair price. Brands and businesses today find themselves increasingly on the hook to deliver the “double bottom line” of both financial return and social impact. But many companies who are searching to define their purpose […].
Sword and the Script
JUNE 8, 2021
A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. While I believe the event industry will eventually recover from the 10 billion-dollar-hit it took, it’s going to take some time.
5W PR
JUNE 8, 2021
Creating an effective marketing campaign that converts often means a lot of trial and error for businesses. Companies have to understand their target audience, their interests, values, habits, and pain points, to provide them with truly useful products or services. The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JUNE 8, 2021
If you are entering the public relations field with a focus on entertainment, you should be prepared for a fast-paced environment that requires good communication skills, strong media contacts and quick thinking under pressure. If you love public relations, this can be both challenging and rewarding. Whether you are a new graduate or a seasoned […].
Axia PR
JUNE 8, 2021
Some companies are under fire for failing to keep their promises to uphold racial equality and diversity. A year ago, the world burned with protests and cries over the gruesome murder of George Floyd by police officers in broad daylight. Corporate America made quite a spectacle by pledging to support black businesses with grants, improve diversity in their companies, donate to Black nonprofits, and more.
Karen Freberg
JUNE 8, 2021
So, I have some more exciting news to share with you all. This has been in the works for the past year, and I am now able to share it with everyone. I am thrilled, excited, and so happy to announce the news that SMSC’s second edition will be available for this fall term! I am very grateful as well to Kyle and his team at Silent Wolf Productions for creating this great book promotion video for SMSC 2e!
Axia PR
JUNE 8, 2021
Learn how use social media and web media to better curate content for your desired audience with our guest Adam O’Daniel of Movement Mortgage. Guest: Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
JUNE 8, 2021
In today's #TipForTuesday, Alison Bailin shares her best practices for securing coverage on a bylined article.
Practical Law Construction
JUNE 8, 2021
As someone that deals mainly with construction and engineering disputes, it is sometimes easy to forget that the “T” in TCC stands for Technology. In my defence, I would hazard a guess that at least three-quarters of judgments from the TCC are associated with the “C” (Construction), but the lack of technology cases means that they often stand-out.
Critical Mention
JUNE 8, 2021
NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. The new release adds “Cast & Crew” data to TV mentions, a first among earned media and media intelligence providers. In addition to displaying this data to customers, “Cast & Crew” personnel are also now linked directly to their profile page in the Media Contact Database. .
ImPRessions - Crenshaw Communications
JUNE 8, 2021
Early in my PR agency career, our team was summoned by the CEO of a prestigious client. He was a brilliant and entrepreneurial hospitality executive who had been brought in to turn around a luxury travel company. The CEO fulminated about competitors getting better trade coverage than his company. He even tossed one of the offending rags on his table as our team and the long-suffering corporate communications head promised more aggressive outreach.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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