Mon.Nov 16, 2020

PR Messaging Shifts in a Post Pandemic World

Ronn Torossian

With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end.

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A super-simple explanation of how your PR is boosting your client’s results on Google

The Resolution Blog

Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.

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Report: Communicators must embrace new skills for earned media success

PR Daily

As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective. It has become much more difficult to snag high-quality media coverage.

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6 tips for managing an effective digital growth strategy

Agility PR Solutions

Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How after-action reviews can boost productivity and collaboration

PR Daily

To improve results, you must take time to analyze what happened, why it happened, what went right, what went wrong, and how it can be done better going forward.

More Trending

Media Moves at POLITICO, The Strategist & Curbed, American Banker Names Editor in Chief

Cision

Crystal Martin joins The Strategist, Sukiong Hong to lead Curbed, and more. Media Blog

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CMO optimism remains high for marketing analytics—here’s why

Agility PR Solutions

As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. That was one of the main conclusions of Gartner’s annual study, a global IT service management firm. The most recent survey included more than 400 global marketing leaders.

#MediaMonday – Danielle Williams

HMA Public Relations

It's #MediaMonday! Today's feature comes from Danielle Williams - or as most of you know her - Diva Danielle who is the current host of Community Link AZ. Get to know more about her! The post #MediaMonday – Danielle Williams appeared first on HMA Public Relations.

Believing normalcy won’t return until 2022 or later, women revise holiday shopping plans

Agility PR Solutions

A majority of women in a new survey from fintech firm daVinci Payments do not expect everyday life post-COVID to return to normal until 2022 or beyond, and suggests that women will be overwhelmingly embracing online and mobile shopping this holiday season—and this shopping trend is up significantly from May 2020. The firm’s newly released […].

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Webinar 8

NewsWhip

The NewsWhip Pulse: Webinar 8. A weekly review of the media trends shaping society and public opinion.  November 13, 2020. } } 11:30am EST / 4:30pm GMT. Save your spot. View our on-demand webinars. Webinar 8.

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

An interview with Telemundo. Image source: Wikimedia Commons. The U.S. Hispanic population reached a record 60.6 million in 2019, up from 50.7 million in 2010, according to the U.S. Census Bureau.

Webinar 1: A lookback at 2020 so far

NewsWhip

NewsWhip’s CEO and founder Paul Quigley is joined in the first episode of the NewsWhip Pulse by the Head of Research and Editorial Benedict Nicholson to talk through some of the content trends of 2020 so far.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more. Hello, communicators: Zoom is lifting its 40-minute limit on all meetings made around the wold for the U.S.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 Steps to the Next Generation of Virtual Conferences

Glean.info Blog

Photo by Chris Montgomery on Unsplash. After months of prohibitions against large in-person gatherings, event organizers hope to move to the next level of virtual events.

Media Moves at POLITICO, The Strategist & Curbed, American Banker Names Editor in Chief

TrendKite

Crystal Martin joins The Strategist, Sukiong Hong to lead Curbed, and more

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Get in the News! How to Write a News Release

PR Fuel

People want to learn who you are, what you do, and why you should care. Without enough information, consumers could turn away. How you market your business could make all the difference. Learning how to write a news release is an essential part of your marketing plan.

Top publications and articles for October, according to journalists

Muck Rack

Top publications and articles for October, according to journalists

Getting Noticed at Virtual Events

5W PR

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. Many of these have been restructured and planned as “virtual” events.

What we’ve learned about communications from the 2020 Election

PR Daily

With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know? Here are some lessons communicators should take from the recent election cycle: 1. Polls are only as good as people who answer them.

A Story So Common, Yet So Unique – WFH

The Hoffman Agency

By Avni Gupta, Intern. Moving things around in my room, trying different settings, taking measurements, and finding the perfect home office desk – this is how I started my post-grad, professional life. Who would’ve thought that I would be job hunting through a global pandemic?

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Why are men hooked on Pinterest recently?

Axia PR

Marketers should take note: Men are finally migrating to Pinterest. Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.

Donald Trump to launch media outlet to fight ‘fake news’

Mark My Words

News.com.au He’s yet to concede the US election, but outgoing President Donald Trump has allegedly planned his next move. It’s not clear whether the 74-year-old will voluntarily leave the White House or, per the fantasies of some Democrats , barricade himself in the Oval Office and have to be forcibly removed.