Thu.Dec 15, 2022

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10 Media Relations Predictions to Watch in 2023 | Business Wire

Business Wire

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises. The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond.

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Nostalgia Marketing

Ronn Torossian

Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Brands are increasingly leveraging memories so that they can form an emotional connection with their customers. Whether it is a scent or a song or conversation, nostalgia can be triggered by any stimulus and nostalgia marketing often creates […].

Marketing 195

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5 tips for finding and recruiting top-notch PR writers

Agility PR Solutions

If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get better results. Read on to learn how you can find […]. The post 5 tips for finding and recruiting top-notch PR writers appeared first on Agility PR Solutions.

Writing 158
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Legit hangs onto the top spot in our November Facebook publisher rankings


Legit just about hung onto its ranking as the top publisher on Facebook, holding off a strong challenge from The Daily Mail in November. . Once again, engagement was largely lower than it had been in October , with most of the top publishers seeing fewer interactions with their content in November than they did the previous month. . Here are some of the key takeaways for November: .

Facebook 148
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Top 10 PR Blog Posts of 2022

Bianchi Biz Blog

As 2022 comes to a close, we’re taking a look back and our top blog posts for the year. While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. This year, the posts that seemed to resonate the most with our visitors revolved around automotive and mobility podcasts, CES 2023, journalists’ advice for PR people and tips for finding the best agency fit.

Blogging 119

More Trending

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Tips for a Successful Product Launch


A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. With so much information circulating these days, what is newsworthy can change in seconds. A launch strategy is essential and given below are tips for a successful product launch.

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9 things for the PR agenda in 2023

Steve Barrett on PR

After a busy and effective year for a PR industry on top of its game, there’s sure to be no slowdown in 2023 given the massive and multiple challenges ahead.

Industry 133
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Survey says we really *don’t* want our leaders speaking out on big topics

Communications Conversations

For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key societal topics. The Edelman Trust Barometer , one of the long-time key reports in our industry, claimed this year that “when considering a job, 60% of respondents said they expected the CEO to speak publicly about controversial social and political issues that I care about.” And we’ve all seen similar stats and figures just like that s

Survey 87
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High-performing companies view ESG as value creator: 9 out of 10 execs say it delivers ROI

Agility PR Solutions

Brands and businesses have learned that good sustainability practices are not just the right thing to do, but can also be a bottom-line-boosting initiative. New research from the Infosys Knowledge Institute, the thought leadership and research arm of next-generation digital services firm Infosys, affirms that increased ESG investment correlates with higher profits.

Company 78
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The importance of returning to the human connection


Using both in-person and online channels to strengthen relationships Today, it’s important to remember that we are all overwhelmed by the constant communication in our lives. When we are not talking to someone face-to-face we are texting, calling, video chatting, tweeting, and listening to podcasts and ebooks. All these different channels put a smattering of thoughts and facts into our consciousness.

eBook 78
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Dressed for Success

HMA Public Relations

While business attire has evolved over the years for men and women, the status associated with a jacket remains the same. Read more from Scott Hanson on the importance of the jacket from the Vrbo Fiesta Bowl to the Tour de France in this blog post.

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Maxim Behar with a comment on the topic "Will Elon Musk come to Bulgaria"

Maxim Behar

Host: I continue to ask whether a possible visit of Elon Musk to Bulgaria is more real or more of a dream. This is a question for our next guests - the PR expert Maxim Behar and Rumen Draganov - Director of the Institute for Analyzes and Evaluations in Tourism. Is it realistic for Musk to come to Bulgaria or is it a fantasy? Maxim: I've been having a lot of fun with this grotesque for the past week.

Tourism 59