Wed.Jan 04, 2023

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Companies and Audiences

Ronn Torossian

When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience. However, according to more recent research, only around 40% of companies know even the basic demographic information about their target audiences, such as their location or gender. […]. The post Companies and Audiences appeared first on.

Company 195
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Search Engine Optimization – Position Zero and Featured Snippets

The Proactive Report

By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible.


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How to use APIs to make your public relations business run more smoothly

Agility PR Solutions

In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be familiar with exactly how they work, but you do […]. The post How to use APIs to make your public relations business run more smoothly appeared first on Agility PR Solutions.

Publicity 158
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What Was Hot on Iliyana's Blog in 2022

Inbound PR

Even though I didn't write much here last year (although I had great intentions but ended up writing a book ), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here. I will use this info to create new content that aligns with what you're reading the most. What I'm finding very interesting from this analysis is how just within a few years, the most popular posts are starting to move from those on the PR topic over to those o

Blogging 108
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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7 awesome travel PR campaigns of 2022

Agility PR Solutions

Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There’s a lot of rivalry for customers’ attention among the many travel agents, airlines, and hotels out there. This is why many ads that aim to attract tourists fail miserably. They simply fail to pique […]. The post 7 awesome travel PR campaigns of 2022 appeared first on Agility PR Solutions.

Travel 88

More Trending

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Gaming industry scores high in brand intimacy—which brands are the leaders?

Agility PR Solutions

Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the company into a top 10 ranking among all 600 brands in the study. “The gaming industry—video game companies, […].

Brand 78
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Pitches That Placed: How to Pitch Destinations to Farm Flavor


On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Mushroom Foraging Expert Tips/Coastal Miss. .

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Trends to watch in retail CX: Moving from transactional to unified experiences tops the list

Agility PR Solutions

Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused cloud contact center Talkdesk reveals. The firm’s newly released report, The Future of Retail Customer Service: Interactive and Unified, […].

Retail 78
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Why Your PR Strategy Needs Digital Marketing

Stern + Associates

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Integrate Digital PR into Your Wider Marketing Strategy


Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder.

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2 key elements in a professional vodcast setup

Axia PR

How to determine the best lighting, backgrounds, and angles for a videocast recording. Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.

YouTube 62
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Maxim Behar, Honorary Consul General of the Republic of Seychelles met with Mladen Gergov – the only Bulgarian citizen in the Seychelles

Maxim Behar

The Honorary Consul General of the Republic of Seychelles, Maxim Behar, met with Mladen Gergov, who owns a succsessful business in the Seychelles. Mladen Gergov is the first official Bulgarian citizen in the Seychelles. Together with his wife, they manage the amazing guest house and restaurant “Taka Maka Sky”. Behar congratulated Mladen Gergov for the great accomplishment and wished him luck in the future.

How To 52
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Attracting the Attention of the Target Audience


There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Between creating contests that will grab the attention of the target audience and carefully crafting each piece of content the company shares on its social media accounts, there are plenty of strategies that are beneficial for businesses.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.