Wed.Jan 04, 2023

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Companies and Audiences

Ronn Torossian

When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience. However, according to more recent research, only around 40% of companies know even the basic demographic information about their target audiences, such as their location or gender. […]. The post Companies and Audiences appeared first on.

Company 195
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Search Engine Optimization – Position Zero and Featured Snippets

The Proactive Report

By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible.

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How to use APIs to make your public relations business run more smoothly

Agility PR Solutions

In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be familiar with exactly how they work, but you do […]. The post How to use APIs to make your public relations business run more smoothly appeared first on Agility PR Solutions.

Publicity 154
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What Was Hot on Iliyana's Blog in 2022

Inbound PR

Even though I didn't write much here last year (although I had great intentions but ended up writing a book ), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here. I will use this info to create new content that aligns with what you're reading the most. What I'm finding very interesting from this analysis is how just within a few years, the most popular posts are starting to move from those on the PR topic over to those o

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Attracting the Attention of the Target Audience

5W PR

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Between creating contests that will grab the attention of the target audience and carefully crafting each piece of content the company shares on its social media accounts, there are plenty of strategies that are beneficial for businesses.

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Pitches That Placed: How to Pitch Destinations to Farm Flavor

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Mushroom Foraging Expert Tips/Coastal Miss. .

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Gaming industry scores high in brand intimacy—which brands are the leaders?

Agility PR Solutions

Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the company into a top 10 ranking among all 600 brands in the study. “The gaming industry—video game companies, […].

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What Are Some PR Predictions for 2023?

HMA Public Relations

HMA is back and we are here to share our PR predictions for what is to come in the year ahead. Find out what to expect in 2023 in this blog post from Scott Hanson.

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Trends to watch in retail CX: Moving from transactional to unified experiences tops the list

Agility PR Solutions

Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused cloud contact center Talkdesk reveals. The firm’s newly released report, The Future of Retail Customer Service: Interactive and Unified, […].

Retail 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Your PR Strategy Needs Digital Marketing

Stern + Associates

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition?

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How to Integrate Digital PR into Your Wider Marketing Strategy

Prohibition

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder.

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2 key elements in a professional vodcast setup

Axia PR

How to determine the best lighting, backgrounds, and angles for a videocast recording. Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.

YouTube 62
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Maxim Behar, Honorary Consul General of the Republic of Seychelles met with Mladen Gergov – the only Bulgarian citizen in the Seychelles

Maxim Behar

The Honorary Consul General of the Republic of Seychelles, Maxim Behar, met with Mladen Gergov, who owns a succsessful business in the Seychelles. Mladen Gergov is the first official Bulgarian citizen in the Seychelles. Together with his wife, they manage the amazing guest house and restaurant “Taka Maka Sky”. Behar congratulated Mladen Gergov for the great accomplishment and wished him luck in the future.

How To 52
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.