Ronn Torossian

JANUARY 4, 2023

When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience. However, according to more recent research, only around 40% of companies know even the basic demographic information about their target audiences, such as their location or gender. […]. The post Companies and Audiences appeared first on.

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Company 195

The Proactive Report

JANUARY 4, 2023

By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible.

Engineering 147

Engineering SEO Google Social Media 147

Agility PR Solutions

JANUARY 4, 2023

In many businesses, but almost certainly in PR, it is impossible to do anything without using software or a device connected to the internet. These software packages and devices need to communicate with each other, which is made possible by using APIs. You may not be familiar with exactly how they work, but you do […]. The post How to use APIs to make your public relations business run more smoothly appeared first on Agility PR Solutions.

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Publicity How To Software Communications 158

Inbound PR

JANUARY 4, 2023

Even though I didn't write much here last year (although I had great intentions but ended up writing a book ), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here. I will use this info to create new content that aligns with what you're reading the most. What I'm finding very interesting from this analysis is how just within a few years, the most popular posts are starting to move from those on the PR topic over to those o

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Blogging Writing Analysis 108

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

JANUARY 4, 2023

Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There’s a lot of rivalry for customers’ attention among the many travel agents, airlines, and hotels out there. This is why many ads that aim to attract tourists fail miserably. They simply fail to pique […]. The post 7 awesome travel PR campaigns of 2022 appeared first on Agility PR Solutions.

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Travel Airlines Hotels Marketing 88

Agility PR Solutions

JANUARY 4, 2023

Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the company into a top 10 ranking among all 600 brands in the study. “The gaming industry—video game companies, […].

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Brand Branding Industry Agency 78

OnePitch

JANUARY 4, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Farm Flavor that positions Coastal Mississippi as a destination with trend-setting expert Chefs and quality dining experiences. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Mushroom Foraging Expert Tips/Coastal Miss. .

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Pitching How To Trends Travel 87

Agility PR Solutions

JANUARY 4, 2023

Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused cloud contact center Talkdesk reveals. The firm’s newly released report, The Future of Retail Customer Service: Interactive and Unified, […].

Retail 78

Retail Trends Customer Service Survey 78

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition?

Strategy 68

Strategy Marketing Social Media SEO 68

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder.

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Digital PR Strategy Social Media Marketing 62

Axia PR

JANUARY 4, 2023

How to determine the best lighting, backgrounds, and angles for a videocast recording. Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.

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YouTube Video Examples How To 62

Maxim Behar

JANUARY 4, 2023

The Honorary Consul General of the Republic of Seychelles, Maxim Behar, met with Mladen Gergov, who owns a succsessful business in the Seychelles. Mladen Gergov is the first official Bulgarian citizen in the Seychelles. Together with his wife, they manage the amazing guest house and restaurant “Taka Maka Sky”. Behar congratulated Mladen Gergov for the great accomplishment and wished him luck in the future.

How To 52

How To 52

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Between creating contests that will grab the attention of the target audience and carefully crafting each piece of content the company shares on its social media accounts, there are plenty of strategies that are beneficial for businesses.

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Social Media Pinterest Infographics Media 88

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer