Mon.Apr 01, 2024

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Components of a marketing data pipeline—and 7 reasons why you need one

Agility PR Solutions

A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of various tools that work together, and various processes. These play a vital […] The post Components of a marketing data pipeline—and 7 reasons why you need one appeared first on Agility PR Solutions.

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Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand?

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10 ways to evaluate the success of your new product launch campaign

Agility PR Solutions

An ideal product launch involves an avalanche of sales and good brand PR. But how can you know if your product launch campaign was a success? Sure, sales are fine and everything seems to be going smoothly, but that’s just scratching the surface. Product launch success involves cementing your brand as an authority in your […] The post 10 ways to evaluate the success of your new product launch campaign appeared first on Agility PR Solutions.

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How is Google Baking AI into their Search Engine Results Page?

Buchanan PR

Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general release. What appears in Google Labs is usually an indication of future feature enhancements. The term “AI-integrated search engine results” is a mouthful, so Google shortened it to Search Generative Experience, or SGE for short.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Unpacking digital platforms, multimedia engagement, and other key PR trends

Agility PR Solutions

With new AI technology advancing daily and content strategy evolving, public relations professionals must find ways to keep up. It is not easy staying up-to-date with all of the latest and emerging channels to share information. While it can be difficult to figure out best practices and understand which technologies and industry shifts have real […] The post Unpacking digital platforms, multimedia engagement, and other key PR trends appeared first on Agility PR Solutions.

Trends 101

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How AI enhances video accessibility: Businesses are leveraging AI to make video content more inclusive, engaging, and far-reaching

Agility PR Solutions

Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in 2023. In addition, despite economic uncertainty over the past year, businesses see value in video […] The post How AI enhances video accessibility: Businesses are leveraging AI to make video content more inclusive, engaging, and

Video 101
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Moving from Chaos to Directed PR Strategy

Axia PR

What the EU AI Act Means for Corporate Communication How Reddit Went from Unmoderated Mess to a Hot Social Platform 60-Second Close: Moving from Chaos to Directed PR Strategy

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2024 state of tech talent: Online platforms and employer branding are top recruitment priorities

Agility PR Solutions

Not surprisingly, knowledge of and experience with today’s tech tools makes a job applicant look very valuable, but that value makes finding those candidates all the more difficult. A new research report from tech recruiting platform Built In, the 2024 State of the Talent Industry, affirms that tech hiring is the number one strategic priority […] The post 2024 state of tech talent: Online platforms and employer branding are top recruitment priorities appeared first on Agility PR Solutions.

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Maxim Behar Elected Chairman of the Board of Trustees of UNWE

Maxim Behar

Maxim Behar, globally renowned PR professional and CEO of the leading international PR company M3 Communications Group, Inc., was elected Chairman of the new Board of Trustees of UNWE (University of National and World Economy in Sofia) during its first meeting in the presence of the Rector Prof. Dimitar Dimitrov and the academic management. He has been a member of the Board for the past four years, and in 2021 he was elected as a member of the first Advisory Board of the European University ENGA

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Is AI Going to Change the Way We Live?

Landis PR

By Andie Davis After attending this year’s NVIDIA GTC , it’s clear that artificial intelligence (AI) is coming in hot and here to stay. While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. In this blog, I’ll share key takeaways learned at the conference from a MarCom perspective.