Wed.Feb 28, 2024

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How Generative AI Can Benefit Public Relations Strategies

Ronn Torossian

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be revolutionized by this innovative technology. Despite concerns about AI taking over press releases and media pitches, generative AI actually offers PR professionals opportunities to improve their skills, streamline workflows, and gain […] The post How Generative AI Can Benefit Public Relations Strategies appeared first on.

Strategy 195
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How to use SEO segmentation to amplify your marketing

Agility PR Solutions

Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the overall performance of your website doesn’t tell you if certain pages or sections are having […] The post How to use SEO segmentation to amplify your marketing appeared first on Agility PR Solutions.

SEO 176
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Getting Featured: Six Tips to Secure More Media Coverage for Your Business

Garrett Public Relations

Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” Could it be that they’re making it hard for reporters to cover them? And if so, WHY would they do that? As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations.

Media 159
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Revitalizing Women’s Health: Strategies for a Fulfilling Life After 50 with Dr. Pushpinder Dhillon

PR for Anyone

This episode’s guest is Dr. Pushpinder Dhillon, a distinguished triple board-certified physician specializing in obstetrics and gynecology (OBGYN) and the proud owner of Merak Wellness Center. With a focus on women’s health and wellness, anti-aging solutions, and pelvic floor health, Dr. Dhillon brings a wealth of expertise to the table. In this enlightening conversation, Dr.

Exercises 130
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

While few try to make mistakes deliberately, every company needs to anticipate a crisis. In fact, according to survey findings by PWC , 69% of business leaders have witnessed an emergency over five years, with the average number being three. That’s the bad news. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact.

Crisis 113

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Advice From Black Comms Pros on How to Advance in the Profession

PRSay

Join PRSA as we celebrate Black History Month. Take a look at the specially curated resources highlighted on our Black History Month page here. Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. “Many of us can give examples of brands that have made mistakes in large cultural and heritage moments.

How To 100
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Major AI-Human Communications Research Project Launched by DePaul and Chicago PR Leaders

Culpwrit

Chicago communication professionals are bullish about the adoption of generative Artificial Intelligence in their organizations, according to a first-of-its-kind research study conducted by DePaul University’s College of Communication and underwritten by Communication Leaders of Chicago (CLC). The research is CLC’s first major initiative in the new organization’s mission to create meaningful ways to strengthen… Continue reading Major AI-Human Communications Research Proj

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New PR industry survey reveals top nutrition trends for consumers in 2024

Agility PR Solutions

What’s on the table in 2024 for the ever-evolving food and nutrition space? New research from Today’s Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being and their wallets. This year’s annual What’s Trending in Nutrition survey of 564 registered […] The post New PR industry survey reveals top nutrition trends for consumers in 2024 appeared first on Agility PR Solutio

Survey 96
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Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It)

Stern + Associates

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. Partners and other practitioners at accounting, law, management and tech consulting firms, among others, need to put themselves out there not just as purveyors of a service but as something more: thought leaders at the cutting edge of their profession and industry.

How To 98
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is SXSW and How to Prepare Your Brand to Attend

5W PR

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. While it’s exhilarating, navigating this beast requires strategizing like a seasoned astronaut. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark.

Brand 78
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Meghan and Harry’s $100 Million Netflix Deal Is a Hollywood Miss

Mark My Words

The Wrap “Taking on Harry and Meghan was a great coup for Netflix,” public relations and image guru Mark Borkowski told TheWrap. “It probably got a lot of eyeballs and subscriptions, but they [Harry and Markle] never delivered.” Borkowski added that the clients he works with are closely watching their budgets and costs, but, given the former royals’ lifestyle, “The amount of income this pair has to raise is enormous.

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What Is Leadership?

Maxim Behar

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” There is no way to be a leader in the office and a loser at home. The opposite is also true; there is no way of being a leader in your family, and when you go to the office, you are shy and unable to cope.

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Harry And Meghan’s Controlling Attitudes Reportedly Ruined Their Hollywood Reputations

Mark My Words

The List Creating media and producing are collaborative processes — especially if it’s your first time doing so. This means that Harry and Meghan need help from authorities in the field. Yet, PR expert Mark Borkowski told TheWrap that the couple doesn’t “have a quality team around them.” Instead of seeking counsel from others, they prefer to always be in charge.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Transform Your PR and IR Game: Real Success Stories with Newsfile

Newsfile

Melissa Strle Dive into the heart of what makes Newsfile the go-to for press release distribution and regulatory filings. Our clients’ experiences paint the clearest picture of the unmatched service and innovative solutions we provide. Let’s explore these first-hand accounts and uncover the essence of our PR and IR success stories. Stellar Customer Service: The Heartbeat of Newsfile A Partnership That Goes Beyond Business At Newsfile, we pride ourselves on building lasting relationsh

Energy 59
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Overheard In The Community: 7 Things To Love About PR

OnePitch

It’s February, and love is in the air. We often share the PR mistakes or journalist pet peeves, but there’s a lot to love about PR and media relations. Recently, OnePitch held a meet-up event with journalists and PR professionals in New York City. We asked the question: “What do you love about PR?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively.

Viral 52
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PR Profile | Robyn Poole, Senior Marketing Specialist at Metso Australia

Medianet Australia

In this PR Profile, we sit down with Robyn Poole, Senior Marketing Specialist at Metso Australia, to explore her journey and achievements in marketing. From leading the launch of Australia's first hydrogen double-decker bus to preparing for Metso's Karratha Service Centre's 2024 opening. Discover the creativity and strategic thinking that define her success in the marketing field.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Book Review: Can Marketing Save the Planet

Wadds Inc.

Marketing can no longer ignore its impact on the environment. This is the stark message from leading marketing professionals and authors Michelle Carvill and Gemma Butler. Can Marketing Save the Planet? is well-researched and designed to help communications practitioners transform their work. Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners.

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Journalist Spotlight | Interview with Jane Sullivan, Literary Columnist for The Sydney Morning Herald and The Age

Medianet Australia

Today, Medianet is proud to feature Jane Sullivan, Literary Columnist for The Sydney Morning Herald and The Age. As an avid reader, Jane shares her insight on the ever-shifting literary landscape and the importance of reading from - and cultivating - the Australian literary sphere.