Behind the Headlines With Joanna Brahim
Cision
JULY 12, 2016
Your audience is no longer consuming content in the same ways they once did. So how can you ensure you reach them? Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry.
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