Cision

SEPTEMBER 20, 2021

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 431

Storytelling Data Social Media Strategy 431

Business Wire

SEPTEMBER 20, 2021

Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

Report 326

Report Communications Media Relations Media 326

Ronn Torossian

SEPTEMBER 20, 2021

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence. Even luxury shoppers these days are spending a lot more time online, and specifically on […].

Brand 195

Brand Branding Marketing Advertising 195

Agility PR Solutions

SEPTEMBER 20, 2021

“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This article will teach you four key functions that […]. The post 4 ways to use content marketing to boost conversions and sales appeared first on Agility PR Solutions.

Content Marketing 170

Content Marketing Marketing Analysis Publicity 170

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

SEPTEMBER 20, 2021

Employers should focus on market proposition, vision, the split between home and office, and employee benefits. The talent market in public relations in the UK is tough. There’s a shortage of junior and mid-level practitioners. Candidates aren’t moving unless there’s significant upside. The situation is proving to be particularly acute for employers that are growing or scaling a business.

Employee 133

Employee Marketing Data Training 133

Landis PR

SEPTEMBER 20, 2021

PR professionals should always begin their campaigns with the end in mind! Photo courtesy of Pexels. By Brianne Miller, LCI. You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board. That’s a lot of work for…? That’s right. Begin with the end in mind!

Measurement 105

Measurement Customer Service Survey Creativity 105

Agility PR Solutions

SEPTEMBER 20, 2021

Early this year, we wrote about OnlyFans and how its popularity represented a new path for social platforms, one grounded in creator control and against censorship. In the last few weeks, however, the company has thrown this narrative out the window. They announced that the site would no longer support explicit content, followed by a groundswell of […].

Social Media 147

Social Media Media Company Publicity 147

Stuart Bruce

SEPTEMBER 20, 2021

I’ve judged a lot of PR awards and the most important thing to remember is it’s not always the best public relations work that wins. … © Stuart Bruce - Top 10 tips on how to win a professional PR award was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

How To 89

How To Publicity Communications 89

Agility PR Solutions

SEPTEMBER 20, 2021

Brands and businesses recognize the urgency of a successful digital transformation—and while many are tackling the implementation and execution, new research from global digital transformation specialist The Keenfolks reveals that nearly three-quarters of the world’s companies are struggling to calculate the ROI of their digital transformation spend.

Company 78

Company Study Brand Branding 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Karen Freberg

SEPTEMBER 20, 2021

It has been a whirlwind for the beginning of the new semester and academic year. We are entering Week 5, and I am still amazed with how fast time has flown by! I realized it has been a while since I have written a post, and I thought this was a good time to provide some thoughts on a topic I have been thinking about for quite awhile. This is the first semester where I am a full Professor – and I am still getting used to it.

Measurement 83

Measurement Study Conference Industry 83

HMA Public Relations

SEPTEMBER 20, 2021

Happy #MediaMonday! Today we are featuring Paul Schaum, writer for AZ Big Media and producer for the new AZ Big Podcast. Learn more about him!

Media 78

Media 78

Axia PR

SEPTEMBER 20, 2021

Active listening can boost PR efforts and help you on a daily basis. Listening and broadcasting are two of the most fundamental elements of communication. However, in the world of public relations, it’s easy for PR beginners to simply broadcast over and over, never listening to what’s going on around them. PR pros know that listening is not only important, but there’s a specific kind of listening you should be doing for PR success: active listening.

Communications 62

Communications Publicity 62

Bianchi Biz Blog

SEPTEMBER 20, 2021

I’m one of several road test editors at Roadshow , a division of the technology site CNET. Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. Basically, I do everything (or at least it feels like I do, LOL). . Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 66

Meeting Automotive Media Airlines 66

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Contently - Strategy

SEPTEMBER 20, 2021

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. “And yet, the organization doesn’t know how to use it effectively.” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

PeakMetrics Insights

SEPTEMBER 20, 2021

With the advent of the internet and social media, more conversations are happening outside of traditional sources. Where are these conversations taking place and how can one find, track, and understand them? Social Media ‘Social media’ has become a placeholder for a wide range of internet media, but each social media site has a unique … Continue reading Are you missing media mentions?

Media 52

Media Social Media Marketing 52

Practical Law Construction

SEPTEMBER 20, 2021

As has been well-known in the industry for some time and is also now being picked up by the mainstream media, UK construction is currently under considerable pressure due to global shortages of key materials. The combination of a worldwide surge in demand for essential materials, as existing projects are revived and new projects are greenlit following the uncertainty of the pandemic, compounded with many other factors such as Brexit, congested transport routes, rises in shipping costs, labour sh

Construction 52

Construction Transportation Examples Resources 52

Steve Barrett on PR

SEPTEMBER 20, 2021

PRWeek’s September-October issue examines the major players in the push for purpose.

Blogging 88

Blogging 88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. 27 after the Pfizer coronavirus vaccine was approved by the U.S.

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Airlines Employee Communications Exercises 170