Thu.Jul 07, 2022

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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. Public relations practitioners are increasingly providing consultancy services to organisations on climate issues according to a new report How is PR fighting climate crisis disinformation published by the PRCA.

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What Companies Need to do After Generating Media Coverage

Ronn Torossian

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. During that time, it’s important for companies to take advantage of all the attention they’re getting to generate a long-term boost to the overall website authority that they have. […].

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Predictive pitching: Exploring the future of automated PR

Agility PR Solutions

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As technology evolves, so does PR. On the back of Covid-19’s push for digitalization, PR professionals of today […].

Pitching 163
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Changemakers will reward PR agencies that truly embrace DE&I

Steve Barrett on PR

PRWeek’s new initiative in partnership with Google revolves around a Changemakers Advisory Council of in-house comms leaders that will identify firms that are walking the walk rather than just talking the talk.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Personalized CX is a top business priority—here’s how P2C management achieves it

Agility PR Solutions

Where do business decision-makers—particularly those responsible for their organization’s product data strategy—see growth opportunities in the next 12 months? New research from product-to-consumer (P2C) software firm Productsup shows companies want to replace siloed tech stacks with a unified approach like P2C management to deliver personalized experiences across channels and succeed customer expectations.

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Instagram introduces pinned posts, Facebook moves towards video and Twitter introduces long-form content

Prohibition

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Here’s a round up of what changed throughout June! Instagram introduces pinned posts. In June, Instagram introduced pinned grid posts, enabling users to pin up to three posts or reels to remain at the top of their profile.

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10 Reasons Your Brand Needs Press Release Services to Grow

PR Fuel

According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand image is the highest standard it can be. One of the most effective ways. Read More The post 10 Reasons Your Brand Needs Press Release Services to Grow appeared first on eReleases.

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Consumers back brands that support refugees—these 100+ companies are responding

Agility PR Solutions

To mark World Refugee Day earlier this month, the Tent Partnership for Refugees—which mobilizes the global business community to improve the lives and livelihoods of more than 36 million refugees who have been forcibly displaced from their home countries—announced that more than 100 major companies have joined its Coalition for Refugees in the U.S. to help […].

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The long-term reputation issues with ghosting

Communications Conversations

Recently, long-time social media blogger Mark Schaefer wrote about a topic we’re hearing a lot more about recently: Ghosting. Now, to be honest, I was hearing a lot more about ghosting as it applied to HR folks. In fact, that’s been happening for YEARS. However, it seems to have been ratcheting up lately. What Mark was talking about was candidates ghosting HIM.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Grow Your Follower Count

HMA Public Relations

In today's post, Justin Liggin is sharing a few tactics you can use to reach new audiences and gain followers while keeping your current fans engaged. Read more!

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Leadership opportunity for public relations on climate issues but must get its own house in order

Wadds Inc.

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. Public relations practitioners are increasingly providing consultancy services to organisations on climate issues according to a new report How is PR fighting climate crisis disinformation published by the PRCA.

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These were the top publishers on Facebook in June 2022

NewsWhip

The Daily Mail continued its early summer dominance in our June 2022 Facebook publisher rankings, finishing the month with significantly more engagements than any of its competitors. . Here are some of the key takeaways for this month. The Daily Mail had as many engagements as its two closest competitors combined. The top ten articles all had under a million engagements.