Ronn Torossian

FEBRUARY 19, 2019

The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. Communication options are not what they used to be even ten years ago, so if your […]. The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Strategy 150

Strategy Advertising Advertising Resources 150

PRSay

FEBRUARY 19, 2019

In a recent blog post , J.K. Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Here’s an edited selection of her tips: Read. “You can’t be a good writer without being a devoted reader. Notice what works and what doesn’t, what you enjoyed and why. After a while, you’ll find your own distinctive voice.”.

Writing 107

Writing Storytelling Blogging Strategy 107

PR Insiders

FEBRUARY 19, 2019

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […].

Radio 74

Radio Pitching Newspapers Media 74

HMA Public Relations

FEBRUARY 19, 2019

Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]. The post #MediaMonday – Christina Fuoco-Karasinski appeared first on HMA Public Relations.

Publicity 79

Publicity Media 79

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 19, 2019

Are your current lead generation ideas costly, hard to sustain and leading to a dead end? Then you should try some of the proven ideas thriving business owners and stakeholders in the PR industry use to generate profit. If you don’t get your lead generation strategies right, you’ll waste valuable time and resources trying to […]. The post 10 top PR lead generation ideas from successful entrepreneurs appeared first on Agility PR Solutions.

Resources 68

Resources Strategy Industry Analysis 68

Agility PR Solutions

FEBRUARY 19, 2019

According to a recent study from CXL Institute, marketing leaders haven’t closed the skills gap—despite spending almost $1,000 per employee and billions annually on training. For companies that don’t already have an online presence, the skills gap in marketingis even wider. When asked to rank their company’s strength in marketing, offline business leaders gave an average score […].

Training 60

Training Marketing Employee Study 60

Muck Rack

FEBRUARY 19, 2019

The most popular outlets & articles covering arts and entertainment in January

84

84

Agility PR Solutions

FEBRUARY 19, 2019

Despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing, reveals new research from PR and comms firm Allison+Partners. The divide spans the spectrum from the length of an ideal engagement to the essential question of return on investment. The qualitative […].

Marketing 60

Marketing Publicity 60

Inbound PR

FEBRUARY 19, 2019

Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play. I've just finished reading the 2018-2019 State of Digital Transformation report which clearly illustrates how disruptive technologies continue to impact organisations and markets and how digital transformation as responsibility is moving beyond IT and is maturing into an enterprise-wide movement but there's still a lot of work to be do

Enterprise 54

Enterprise Technology Employee Report 54

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR 20/20

FEBRUARY 19, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. If you’re just diving into the world of artificial intelligence (AI), the sheer number of terms and confusing jargon can make the subject seem totally out of reach. Machine learning and deep learning are terms that could make any marketer’s head spin.

Marketing 47

Marketing Data System Conference 47

Solo PR Pro

FEBRUARY 19, 2019

When Solo PR Pros get a seat at the table they do amazing work. However, some companies will not even allow solos into the room because of their size, and this can be a huge mistake. In a recent post for Cision I discussed large agencies and solo PR Pros. In it I argue, that rather than discussing which is better, companies should be leveraging both types of agencies to maximize results.

Agency 45

Agency Education Social Media Company 45

Deirdre Breakenridge

FEBRUARY 19, 2019

If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are creative and they have passion. But, would you say, leaders are people who feel deeply for the people they serve? Is this a conversation that you’re hearing? As a quick snapshot experiment, using a social media monitoring tool called, SocialMention, I decided to test the strength of the word “Leader” with many of the known characteristics t

Leadership 42

Leadership Ethics Creativity Video 42

Stephen Waddington

FEBRUARY 19, 2019

The government’s fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy. I’m tired, weary even, of people seeking easy answers to complex problems. Life isn’t that simple. The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final report on fake news.

Facebook 68

Facebook Report Radio Sports 68

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer