Tue.Feb 19, 2019

Proven PR Strategies Worth Implementing

Ronn Torossian

The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal.

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.

The Media Curse of the Bell Curve

Doctor Spin

Understanding ‘normal’ is important, too. In recent years, I’ve spent a lot of time expanding on how classic media logic differs from network media logic. For anyone working with the media, it’s important to understand how the technological shift has affected us all.

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Why senior social media leaders should apply to this exclusive membership organization

PR Daily

The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team. As a social media leader, you know that the rules for online success are constantly changing.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving

Sword and the Script

Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency experience to get hired.

More Trending

3 Writing Tips From ‘Harry Potter’ Author J.K. Rowling

PRSay

In a recent blog post , J.K. Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Here’s an edited selection of her tips: Read. You can’t be a good writer without being a devoted reader.

Report: Gen Z wants companies to take a stand, but risks loom large

PR Daily

A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep. Consumers want their favorite brands to align with their strongest values.

#MediaMonday – Christina Fuoco-Karasinski

HMA Public Relations

Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]. The post #MediaMonday – Christina Fuoco-Karasinski appeared first on HMA Public Relations. Media Monday

Tips for pricing corporate video work

PR Daily

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Consider these insights. Video production can be complex and difficult to price if it’s not your specialty.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Tips For Creating Successful Media Pitches

PR Insiders

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

Sorry, but we’re apologizing too much

PR Daily

Step on somebody’s toes? By all means, say you’re sorry. But are we expressing regret too often for minor transgressions? A fellow member of my Toastmaster’s club—a former lawyer who is now an acupuncturist—once gave a speech about how she came to realize that she was apologizing too often.

Skills gap in marketing grows—despite billions spent on training

Agility PR Solutions

According to a recent study from CXL Institute, marketing leaders haven’t closed the skills gap—despite spending almost $1,000 per employee and billions annually on training. For companies that don’t already have an online presence, the skills gap in marketingis even wider.

Payless shuttering 2,500 stores as it declares bankruptcy—again

PR Daily

The chain’s recently installed chief restructuring officer said the company ‘emerged from its prior reorganization ill-equipped to survive in today’s retail environment.’. Constant promotions and a viral marketing campaign weren’t enough to help Payless ShoeSource lace up for another retail run.

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10 top PR lead generation ideas from successful entrepreneurs

Agility PR Solutions

Are your current lead generation ideas costly, hard to sustain and leading to a dead end? Then you should try some of the proven ideas thriving business owners and stakeholders in the PR industry use to generate profit.

Join the ranks of the World Wildlife Fund, Topgolf and the American Medical Association

PR Daily

Enter PR Daily’s 2019 Media Relations Awards. Save $50 when you complete your entry by the early-bird deadline on March 8. The post Join the ranks of the World Wildlife Fund, Topgolf and the American Medical Association appeared first on PR Daily.

The Influencer Divide—why improving the marketer/influencer relationship is a must

Agility PR Solutions

Despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing, reveals new research from PR and comms firm Allison+Partners.

What Are Machine Learning and Deep Learning—and Why Should Marketers Care?

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

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The most popular outlets & articles covering arts and entertainment in January

Muck Rack

The most popular outlets & articles covering arts and entertainment in January

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The Media Curse of the Bell Curve: How Real News Become Fake News via Polarisation

Doctor Spin

Understanding ‘normal’ is important, too. In recent years, I’ve spent a lot of time expanding on how classic media logic differs from network media logic. For anyone working with the media, it’s important to understand how the technological shift has affected us all.

Proving the Value of Digital PR

TrendKite

We covered how you can use the digital PR process to help measure your efforts as a communication professional; now here's how to use that same information to prove your value

Moving the Leadership Conversation to FEEL

PR Expanded

If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are creative and they have passion. But, would you say, leaders are people who feel deeply for the people they serve?

The Media Curse of the Bell Curve: How Real News Become Fake News via Polarisation

Doctor Spin

Understanding ‘normal’ is important, too. In recent years, I’ve spent a lot of time expanding on how classic media logic differs from network media logic. For anyone working with the media, it’s important to understand how the technological shift has affected us all. In times of change, it’s easy to focus on the change itself; some would even argue that it’s part of human nature to pay closer attention to whatever deviates from the normal.

Fake news report picks easy target in Facebook

Stephen Waddington

The government’s fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy. I’m tired, weary even, of people seeking easy answers to complex problems. Life isn’t that simple. The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final report on fake news. It has Facebook firmly in its sights as the villain of public discourse. Indeed, it is blamed for the manipulation of democracy itself.

Solo PR Pros – Small Size, Big Impact

Solo PR Pro

When Solo PR Pros get a seat at the table they do amazing work. However, some companies will not even allow solos into the room because of their size, and this can be a huge mistake. In a recent post for Cision I discussed large agencies and solo PR Pros. In it I argue, that rather than discussing which is better, companies should be leveraging both types of agencies to maximize results.