Business Wire

FEBRUARY 3, 2021

When companies are researching out the ways to increase the reach of their news, they often ask about the role newswires have in their process. In this series, we delve into the seven core reasons organizations use newswires like Business Wire to distribute their breaking news content. These include: Trust. Reach. Visibility. Innovation. Disclosure.

Blogging 207

Blogging Company Publicity 207

Ronn Torossian

FEBRUARY 3, 2021

Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business models of social networks themselves, so that brands need to be adaptable and agile to connect […]. The post Social Media and the Evolution of Direct Marketing appeared first on.

Social Media 195

Social Media Marketing Media Brand 195

Cision

FEBRUARY 3, 2021

Hur kommunicerar man ekonomiska frågor till icke-ekonomer på ett effektivt sätt och vilken roll spelar det kommunikativa i Investerarrelationer och finansiell kommunikation?

228

228

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. This almost magical ingredient has given bragging rights to scores of companies over decades. . But promoting the underlying tech is not the same as hyping a finished product.

Technology 177

Technology Comparison Case Study Privacy 177

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

FEBRUARY 3, 2021

Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media!

Analytics 156

Analytics Leadership Measurement Technology 156

Cision

FEBRUARY 3, 2021

MCL:s jurist berättar om ett fall där Förvaltningsrätten i Stockholm upphävde FI:s sanktionsbeslut mot två bolag där bolagen fått anmärkningar samt sanktionsavgifter.

120

120

Agility PR Solutions

FEBRUARY 3, 2021

Influencer marketing has quickly become one of the most sought after modes of marketing and this has skyrocketed the demand for influencers, too. One of the major reasons for this is that consumers engage with them regularly. In fact, 61 percent of consumers said that they engage with influencers daily. So, what does this mean? […]. The post 6 ways to craft powerful email campaigns to attract influencers appeared first on Agility PR Solutions.

Consumer 129

Consumer Marketing Analysis Publicity 129

Axia PR

FEBRUARY 3, 2021

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. February 2021 – Leading a PR Team in 2021 and Beyond. 2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.

Strategy 118

Strategy Brand Branding 118

Agility PR Solutions

FEBRUARY 3, 2021

Going against their better judgment in the wake of a rash of high-profile data breaches in recent years, 50 percent of global consumers say that the pandemic has made them more willing to part with their personal data, especially if they know it’s contributing to research efforts and community wellness, finds new research from global […].

Data 100

Data Consumer Community Trends 100

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

FEBRUARY 3, 2021

Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […].

Advertising 83

Advertising Advertising 83

Agility PR Solutions

FEBRUARY 3, 2021

Starting your own business seems like a dream come true, but there is still a ton of work to do before you can reach your goal. Building a successful company means currying favor with an otherwise uncaring public, and doing so will require a variety of tools, techniques, and expertise. These are the tips you’ll […]. The post 3 tips for spreading the news about your new business appeared first on Agility PR Solutions.

Tools 94

Tools Company Publicity Marketing 94

Muck Rack

FEBRUARY 3, 2021

6 questions with Alexis Bennett from from Vogue

123

123

Inbound PR

FEBRUARY 3, 2021

I returned from maternity leave about two weeks ago and stepped into a new role as a Program Manager in the Chief of Staff office for CX EMEAR at Cisco. It's an exciting move for me and so far it's been super interesting. Lots to do, lots of new people to work with, lots of opportunities to make an impact. Since I started my career, I've held about 10 different positions and switched four industries - I began in PR, moved into Marketing, then Customer Success, then Project and Program Management

Agency 62

Agency Industry Company Marketing 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Practical Law Construction

FEBRUARY 3, 2021

I often wonder how much time parties spend on looking at the dispute resolution clauses in their contracts. Before work starts they might ponder whether they want to arbitrate or litigate at the end of the day (and draft the contract accordingly), but do they really pay attention and debate the benefits of a tiered dispute resolution clause ? You know the sort of thing I mean, where the parties agree to having senior individuals meeting, or mediating (or both), before they refer a dispute to ad

Construction 52

Construction Engineering Meeting 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

FEBRUARY 3, 2021

The Dasgupta Review is the most important document you will read this year. The future of the natural environment depends on it. An urgent Government response is needed. Free market economies driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. The system is broken and needs urgent reform. This is the key message from The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta.

Financial 124

Financial Marketing Government System 124