Ronn Torossian

NOVEMBER 1, 2021

If customers think that they are getting value for their money, they will remain loyal to a company. Brands have to communicate their benefits and relevance in these changed times. Nowadays it is unimaginable to make purchase decisions without brands coming into play. We often look at the brand name of an item to determine […]. The post How Brands Create Value appeared first on.

Brand 195

Brand Branding Company Communications 195

Agility PR Solutions

NOVEMBER 1, 2021

In the wake of several converging cultural and social phenomena over the last few years, the role of corporate communications has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value, affirms new research from comms giant Edelman. The firm announced […].

Communications 184

Communications Enterprise Corporate Trends 184

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon. Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services.

Government 131

Government System Crisis Corporate 131

Agility PR Solutions

NOVEMBER 1, 2021

Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. This tactic, otherwise known as brand awareness, is the act of using techniques for consumers to identify and remember your brand and ultimately distinguish you from competitors. The aim of doing so is for customers to […]. The post 4 clever ways to increase brand awareness appeared first on Agility PR Solutions.

Brand 164

Brand Branding Consumer Publicity 164

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stuart Bruce

NOVEMBER 1, 2021

Tim Bailey works across sectors, building digital-first organisations, encouraging innovation and improvement through the horizontal transfer of ideas between sectors. He is currently working on … © Stuart Bruce - Future of corporate communications research with 10 notable insights was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Corporate 78

Corporate Communications Publicity Technology 78

Culpwrit

NOVEMBER 1, 2021

By Kaylee Harrington Stacia Doss is driven by her passion for writing, and she has been able to tap that throughout her extensive range of agency and in-house communications experiences, including her current job as Content Marketing Manager at McKesson and earlier positions — Communications Consultant for Blue Cross and Blue Shield, Senior Coordinator of Marketing […].

Agency 74

Agency Content Marketing Writing Communications 74

Agility PR Solutions

NOVEMBER 1, 2021

New research from identity verification and authentication company Onfido explores internet users’ relationship to digital services and digital identity—and reveals that businesses have just 10 minutes to set up digital accounts or risk losing consumer trust. The firm’s new Digital by Default research report with independent identity provider Okta Inc., surveyed more than 1,000 respondents in France, […].

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Survey Consumer Report Company 146

Bianchi Biz Blog

NOVEMBER 1, 2021

David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media. Can you tell us what types of stories, trends or issues are on your radar now? I don’t think there has ever been a more exciting time to be covering the electric vehicle market. Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be.

Meeting 75

Meeting Automotive Media Newspapers 75

Axia PR

NOVEMBER 1, 2021

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. November 2021 – New MarTech Tools Reshaping the Consumer Experience. V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users. We’ll look at different ways to take advantage of the new technologies and strategies for integrating these in the years ahead.

Marketing 62

Marketing Enterprise Technology Tools 62

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Communications

HMA Public Relations

NOVEMBER 1, 2021

Happy #MediaMonday! Today's feature comes from Rudy Rivas, the managing editor for Arizona's Family. Get to know him!

Media 82

Media 82

PRSay

NOVEMBER 1, 2021

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. For instance, in the fall of 2020, Visible presented Red Rocks Unpaused , a three-day music festival that digitally reimagined the historic Red Rocks Amphitheatre and provided fans at home with a new kind of interactive experience

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Wireless Consumer Creativity Marketing 78

Practical Law Construction

NOVEMBER 1, 2021

In modern litigation, experts often simultaneously perform a number of different and apparently contradictory functions: they may receive confidential information from their client that they are not at liberty to disclose; they may prepare draft reports that will usually be privileged in the hands of their client, and may see other privileged documents during the production of such drafts; yet their overriding duty is to the court and they are required by CPR 35.3 to sign a statement to that eff

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Insurance Insurance Construction Policies 52

Landis PR

NOVEMBER 1, 2021

Photo courtesy of Pixabay. By Polly Winograd Ikonen, LCI. “There is no truth. There is only perception.” When he expressed this sentiment, 19th-century French author Gustave Flaubert could have known nothing of the quagmire of 21st-century cancel culture and truth wars. So one can only assume that perception – a.k.a. reputation – has been a human obsession for quite some time.

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Reputation Customer Service Analysis Exercises 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer