Wed.Feb 12, 2020

Is that paid PR Opportunity worth it? 5 Experts Chime In

Flack's Revenge

They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients.

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PR and the International Crisis: 3 Lessons from the Smolensk Crash

Cision

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication

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8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it.

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Q&A: ReCode’s Eric Johnson on podcasting’s power (and pitfalls)

PR Daily

This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well. Thinking about podcasting? Wondering what tools professional podcasters are using—and which newbies should try?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

Garrett Public Relations

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared.

More Trending

Smart brands are taking privacy and security seriously—here’s what leaders are doing right

Agility PR Solutions

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands.

How Punch’s Kara Latta manages the digital overload

PR Daily

Does your cellphone feel like both your best friend and weight holding you down? Here’s how one PR pro balances the need for connectivity and downtime. What is your No. 1 priority throughout the workweek?

Media Moves at Vogue & Adweek, New York Magazine’s The Strategist Hires Senior Editor

Cision

Rickie De Sole promoted at Vogue, Casey Lewis joins The Strategist, and more. Media Blog

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State of PR 2020: More than half of PR pros cite engagement to prove value

PR Daily

What other ways do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers. PR pros are stepping up and into roles not traditionally part of their jobs. And it’s happening globally.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 strategic tips for managing PR for your startup

Agility PR Solutions

Public relations is an important aspect of every business. When you are running a startup, you don’t necessarily have the budget to hire someone full time to work on your PR. Of course, learning how to manage your own PR can be challenging.

3 targets for mitigating repetition

PR Daily

Lists and quote intros are laden with extraneous words. Wield your paring knife accordingly. Here’s an easy way to trim your text: Cut the repetition.

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Old vs. new logos—consumer preferences on 5 brand revisions

Agility PR Solutions

Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. Facebook’s, for example, sparked controversy and debate, while others, such as Slack’s, went over pretty well.

Post-Oscars coverage focuses on wins for diversity

NewsWhip

Ahead of 2020’s Oscars, there was a resurgence of the hashtag #OscarsSoWhite , but in the wake of the awards show, there were more stories about other social issues surrounding the nominations and final winners.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Marketing tips for all ages from Pornhub’s comms strategies

Agility PR Solutions

With millions of users and an average of 115 million visits per day in 2019, Pornhub’s website must be doing something right within its marketing department. Last year was certainly a big year for this adult website, and it totaled 42 billion visits from people all over the world.

What are soft skills?

HMA Public Relations

Do you know which cereal you are and why? You should. Learn more about soft skills and how Autumn thinks you should always expect the unexpected when it comes to interviews. The post What are soft skills? appeared first on HMA Public Relations.

The top 25 newspapers based in New Jersey

Muck Rack

The top 25 newspapers based in New Jersey

PR and the International Crisis: 3 Lessons from the Smolensk Crash

TrendKite

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another

MEGXIT MILLIONS Prince Harry ‘in talks with US banking giant’ as he and Meghan tipped to earn £1BILLION in corporate deals

Mark My Words

The Sun PR guru Mark Borkowski said Harry and Meghan’s association with JP Morgan was “not the best look”. He added: “How they accept money, and from whom, is going to be a challenge going forward.” link] . Mark Comments

Media Moves at Vogue & Adweek, New York Magazine’s The Strategist Hires Senior Editor

TrendKite

Rickie De Sole promoted at Vogue, Casey Lewis joins The Strategist, and more

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In Memoriam: Isobel Parke, APR, Fellow PRSA

PRSay

Isobel Parke, APR, Fellow PRSA, a longtime PRSA member and leader, died on Feb. She was 93. Parke’s distinguished PRSA service included her role as secretary on the Board of Directors.

The Future of Online News: How To Attract “News Lovers” to Premium

Doctor Spin

A premium business model doesn’t include paywalled news. Instead, news lovers should be enticed with a fuller experience of what they came to find.

Top Tech Journalists in the US & UK – The 2020 List

Prowly

Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Also: Southwest asks passengers to report unwanted behavior, Universal and Blumhouse embrace controversy over ‘The Hunt,’ a zoo’s unique Valentine’s Day offer, and more.

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