Deirdre Breakenridge

JULY 30, 2018

A Guest Post by Simon Erskine Locke, Founder & CEO, CommunicationsMatch ™. Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

PR News

JULY 30, 2018

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass.

Storytelling 332

Storytelling Interviews Blogging Communications 332

Brand24

JULY 30, 2018

10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

Analytics 120

Analytics Social Media Tools Media 120

The Stalwart Blog

JULY 30, 2018

As a die-hard Padres fan, I relished in Sunday’s Baseball Hall of Fame celebrations for several reasons, not the least of which came from having something to celebrate about my team who’s current win-loss record leaves even the most ardent follower struggling to stay positive. My relief came in the form of…well…a reliever. Seemed fitting. There he stood, six feet of all-time great standing on a stage where only 225 other players out of more than 19,000 to ever play the game at the major league l

Brand 97

Brand Branding Community Ethics 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 30, 2018

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact. In fact, significantly more […].

Company 87

Company Employee Consumer Brand 87

Agility PR Solutions

JULY 30, 2018

Small businesses are embracing organic and paid video for their marketing on major social media platforms like Facebook, YouTube, and Instagram, according to new research from professional marketing video creation firm Animoto. According to the company’s report, Small Business Video Marketing Report, Facebook is still leading the way as the social media favorite for small […].

Small Business 79

Small Business Social Media Video Marketing 79

Barokas

JULY 30, 2018

Did you really brunch on vacation if you didn’t post a picture to your Instagram stories or page? The platform that gave rise to hashtags, social influencers and the food photography craze just hit 1 billion monthly users last month (for context, Facebook has 2.196B and Snapchat has 191M). Instagram’s massive, highly engaged user base along with new advertising, shopping and reporting capabilities (thanks, in part, to Facebook’s 2012 acquisition of Instagram) has made the platform increasingly p

Instagram 60

Instagram Community Advertising Advertising 60

Agility PR Solutions

JULY 30, 2018

While no one ever wants to think about the potential for negative or controversial news, many businesses often encounter challenges that result in an unwanted spotlight. It’s imperative that the company’s marketing and public relations professionals take the time to prepare messaging that is simple and targeted to the audience at hand for when controversy […].

Crisis 79

Crisis Company Publicity Marketing 79

Sarah Stimson

JULY 30, 2018

Today we announced that I will be leaving the Taylor Bennett Foundation at the end of October 2018. I have been there since the very first meeting about it between the Foundation’s visionary founder, Heather McGregor, and the then director … Continue reading → The post Leaving the Taylor Bennett Foundation appeared first on SARAH STIMSON.

Meeting 53

Meeting 53

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Communications

Agility PR Solutions

JULY 30, 2018

Today, only one in three AI projects are succeeding, and, perhaps more importantly, it is taking businesses more than six months to go from concept to production, reveals new research from unified analytics firm Databricks. The primary reasons behind these challenges are that 96 percent of organizations face data-related problems like silos and inconsistent datasets, […].

Analytics 60

Analytics Data Marketing Publicity 60

HMA Public Relations

JULY 30, 2018

Today’s #MediaMonday comes to us from William Pitts, a reporter/blogger for 12News, KPNX-TV. He’s got a great story! The post #MediaMonday – William Pitts appeared first on HMA Public Relations.

Report 40

Report Publicity Journalism Media 40

Agility PR Solutions

JULY 30, 2018

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Emma Ockerman (@EOckerman) has left. Daily Memphian: ([link] will launch this fall as a non-profit media outlet covering daily news in Memphis, Tennessee. New York Times: […]. The post Journalists on the move – Week of July 30 appeared first on Agility PR Solutions.

Twitter 60

Twitter Industry Media 60

Muck Rack

JULY 30, 2018

5 marketing trends CMOs need to know this summer

Trends 60

Trends Marketing 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

JULY 30, 2018

New back-to-school research for households with school-age children (pre-school through 12th grade) from brand loyalty and emotional engagement research consultancy Brand Keys indicates parents plan to spend slightly more this year than last due to a combination of rising consumer confidence and tax reform, but mostly due to consumer technological smarts and networking.

Survey 60

Survey Consumer Technology Brand 60

PRSay

JULY 30, 2018

One time, a coaching client opened up to me in front of her teammates: “I just got promoted. I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. But I’m scared they’re going to be like, ‘Who is this woman, and why is she bothering me?’”. I know exactly how she feels. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get.

Local 81

Local Pitching Media Relations Report 81

Ronn Torossian

JULY 30, 2018

The same week Twitter came under withering fire from Republicans and others over allegations the social platform was “shadow-banning” some conservative users, Twitter received another gut punch, this time from Wall Street. As the platform has focused on “cleaning up” its user base, Twitter is enjoying fewer active monthly users than expected, and that has the company’s stock price falling.

Twitter 186

Twitter Blogging Company Social Media 186