Axia PR

JANUARY 18, 2022

Learn what an SSL certificate is and why it’s so important for a website to have one. What is an SSL certificate? A Secure Sockets Layer certificate, or SSL certificate, enables a kind of encryption called SSL/TLS encryption for a website and contains verifying information, such as the domain the certificate is for and who owns the certificate. Sites with an SSL certificate will have HTTPS enabled.

Web 62

Web Google 62

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Back in 2014, I made a comment on Facebook about the movie Dear White People. I don’t remember the exact comment, but within days an acquaintance made a big fuss over what I had said. If I remember correctly, I mentioned something to the effect of how the male protagonist (who happened to be white) was not the ‘savior’ of the film.

Blogging 239

Blogging Ethics Social Media Privacy 239

Ronn Torossian

JANUARY 18, 2022

Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic. While this might be a good idea for certain household brand names, most of the time, people that use certain queries in search engines get a variety of results in SERPs, including paid search ads. […]. The post Paid and Organic Search Benefits appeared first on.

Engineering 195

Engineering Company Brand Branding 195

Agility PR Solutions

JANUARY 18, 2022

The new year is off and running. You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible. This will put you one step […]. The post 6 tips for preparing your digital marketing strategy for 2022 appeared first on Agility PR Solutions.

Strategy 197

Strategy Marketing Publicity 197

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

JANUARY 18, 2022

Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE. It’s a concept first published in a paper by Stanford Psychologist Lee Ross , et al, in 1977.

B2B 162

B2B LinkedIn Study Marketing 162

Axia PR

JANUARY 18, 2022

Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming response plans, and practicing within your team. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Our episode guest is Christopher Britton, chief operating officer of RockDove solutions.

Crisis Communications 115

Crisis Communications Crisis Communications Leadership 115

Agility PR Solutions

JANUARY 18, 2022

As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews. But according to the latest research from conversion-first UGC vendor PowerReviews, some 44 percent of consumers want access to reviews written within the past month, and 38 […].

Consumer 148

Consumer Brand Branding Communications 148

Solo PR Pro

JANUARY 18, 2022

For Shirley Johnson , taking on clients as a solo PR professional wasn’t part of some grand plan. It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. After living in Chicago, Colorado and New York City, Shirley moved home to Georgia to be with her mother who was battling leukemia.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Muck Rack

JANUARY 18, 2022

Give this media relations tactic a try: Sound bites for trending stories

Media Relations 144

Media Relations Trends Media 144

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

JANUARY 18, 2022

Sounds crazy, right? That was my first reaction to this what-you-would-think-would-be-a rhetorical question. However, did you know that according to Morning Consult (not exactly a fly-by-night operation), a whopping 86% of young people want to become a social media influencer? Many are most likely enticed by the money–Charli D’Amelio earned $17.5 million in 2020 thanks to her efforts on social media platforms.

Social Media 60

Social Media Media Pinterest Training 60

HMA Public Relations

JANUARY 18, 2022

Everyone loves a good story. Find out how to tell the story of your brand or business and connect with audiences with Justin Liggin.

Storytelling 67

Storytelling Brand Branding How To 67

Landis PR

JANUARY 18, 2022

Photo courtesy of Pexels. By Polly Winograd Ikonen. When I read the opinion piece in the Chronicle of Philanthropy titled “ Marketing Helps Nonprofits Reach People in Need. Why Do Grant Makers Refuse to Fund It? ” last month, it rang many bells for me. The author Lisa David is the head of a public health services organization in New York City.

Nonprofit 52

Nonprofit Communications Marketing B2C 52