Business Wire
OCTOBER 17, 2019
Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.
Ronn Torossian
OCTOBER 17, 2019
Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. We now have exercises that can be done to practice concentration and mindfulness. And more options are available for […].
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PRSay
OCTOBER 17, 2019
Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer. He was 71. Byrum served as PRSA’s president and CEO in 2003. A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., and South Carolina before settling in Lewisburg, Pa., with his wife, Kristie Byrum, APR, Fellow PRSA ( pictured above ), an associate professor at Bloomsburg University of Pennsylvania, and children, James Byr
Muck Rack
OCTOBER 17, 2019
A PR pro's worst client doesn't want to believe this about public relations
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 17, 2019
No business is immune from the cyber security threats that exist in today’s business world. The threats seem to be growing by the day, which leaves everyone wondering how to proceed. However, some companies face greater risks as a result of the work they do—and public relations firms certainly fall into this category. You can’t […]. The post 5 ways PR firms can enhance security appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 17, 2019
As the GDPR deadline drew near last May, businesses across the globe scrambled to not only become compliant, but to understand the new marketing and communications world they were entering. But even now, a new survey from international law firm McDermott Will & Emery reveals that many companies continue to face challenges understanding and responding to EU data […].
Contently - Strategy
OCTOBER 17, 2019
They say the happiest two times in a sailor’s life are the day you buy a boat and the day you sell it. Regardless of your sea legs, there’s something captivating about making a purchase. In the beginning, you see a product’s full potential and assume everything will work out perfectly. But after you sign the contract, you’ll inevitably find that the true experience of being a customer rarely matches up to the initial expectations.
Agility PR Solutions
OCTOBER 17, 2019
It’s indeed a global village these days when it comes to working and staffing, and it’s very common now to work alongside colleagues from other nations, whether physically or virtually—but you might be surprised that your globally-mobile employees are bringing a lot more than solid performance and cultural enlightenment to your business brand. As employers […].
Prohibition
OCTOBER 17, 2019
The luxury retail market is exclusive and competitive, but don’t worry, this isn’t necessarily a bad thing. As of 2018 sales for luxury goods and experiences are on the rise after a sheer drop in 2015. So, businesses that are in this market are now upping their game in PR and brand marketing. If you’re unsure what the luxury market looks like; in regular terms it’s goods or services that are sold with a luxury experience, that could include anything from cars to handbags or jewellery which is th
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
OCTOBER 17, 2019
In honor of her 55th birthday, Abbie is adding five more things to her list of what she was thankful for at 50 years old. What are you grateful for? The post What are you grateful for? appeared first on HMA Public Relations.
Action PR
OCTOBER 17, 2019
Breaking news and high-profile stories can provide great opportunities to smart businesses who are brave enough – and quick enough – to jump on the back of the headlines and land their brand in the limelight. ‘Newsjacking’ is not for the faint-hearted or risk-averse. Requiring more speed and less haste, it can only work if you move fast. Timing is everything – firstly, to ride the crest of the news wave and secondly to beat your competitors to it.
Waxing UnLyrical
OCTOBER 17, 2019
Guest Post by Brandon Andersen. Attributing bottom-line success to PR activities has always been a tough gig. Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics.
5W PR
OCTOBER 17, 2019
The truth about today’s working environments is simple: they’re changing, and businesses need to be aware of these shifts in order to evaluate what changes make sense for their models of operation. What do we mean when we say today’s workplace is changing? Well, take the idea of coworking, for example. Coworking has become a term synonymous with independence and collaboration all at once.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PRSay
OCTOBER 17, 2019
Do you know anyone under 9? They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Here’s what communicators need to know about this key, emerging group: Understanding the generation.
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