Thu.Sep 12, 2019

Ethics Right at Your Fingertips

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.”

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

Guest Post by Miles Anthony Smith. Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense.

10 tactics for more efficient writing

PR Daily

Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft. How can I write more quickly and efficiently?”. It’s by far the question people ask me most often.

Why Most Boycotts Fail But Others Win

ImPRessions - Crenshaw Communications

When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How UPS makes the business case for diversity and inclusion

PR Daily

Learn how you can take the lead and increase accountability through insights from the shipping company’s executive communications manager, Janet Stovall. Also, don’t forget the bottom line.

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More Trending

Infographic: 19 tips for getting better SEO with images

PR Daily

Getting a better rank on search engines isn’t just about maximizing your keywords. You should also think about how your tag and format your images. Are your images doing all they can to help you rise in search engine rankings?

The top 50 podcasts, according to UVM

Muck Rack

The top 50 podcasts, according to UVM

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How a legacy cleaning supplies brand is using Spotify to juice engagement

PR Daily

President and owner Alison Gutterman of Jelmar, the company that makes Tarn-X and CLR, says music and cleaning are an intuitive fit—but that’s only the tip of the spear for her campaign.

Brand 151

How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

Congratulations to this year’s honorees. Stay tuned for the winners announcement. The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences.

How to Use Video Content to Generate Leads and Drive Sales

Contently - Strategy

You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones.

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Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.

9 tips for converting marketing leads into sales

Agility PR Solutions

What is the best way to convert your leads into sales? You probably asked yourself this question many times. The answer is that there is no best waybecause all people are different. On another hand, there are smart and useful practices you can apply.

Nominate your peers—or yourself—for Ragan’s Top Women in Communications Award

PR Daily

Winners will be feted at a gala celebration in spring 2020. Women in communications have made great strides in recent years, but challenges remain. Fortunately, women have long known how to persevere and succeed in the face of obstacles.

How to promote your Twitch channel

Agility PR Solutions

It used to be that when a new game was released, we would huddle over the shoulders of friends or family to watch them play. These days, you can watch a new (or old game) in action through live streaming platforms like Twitch, finding a Twitch streamer to subscribe and donate to potentially.

Need a Sustainable Content Strategy? Reduce, Reuse, Recycle.

Barokas

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare.

Tightening privacy laws presenting challenges to online marketers

Agility PR Solutions

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy.

How ‘charmless’ Prince Harry is just like Dominic Cummings, says MARK BORKOWSKI

Mark My Words

Express It doesn’t take an expert to see that Number 10’s political strategist Dominic Cummings, and HRH Prince Harry have something in common. Both have fallen the wrong side of the headlines recently – and both seem to have forgotten the graceful and necessary art of charm and basic truth. Cummings, the arch spinmeister, is now described by the Twitter wags as the Dark Lord. Read full article here: [link]. Mark Comments

Where did you get that photo?

HMA Public Relations

Don't make these common mistakes public relations and marketing pros are making that are landing them in legal trouble. If you are frustrated with finding the perfect photo for your brand, we made a list of the best places to find stock photos that aren’t so stock photo-y. The post Where did you get that photo? appeared first on HMA Public Relations. Featured PR and HMA PR Marissa Baker stock photo

#PRStudChat Gathers on September 26th to Discuss How to Advance Your PR Toolkit

PR Expanded

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m.

ALWAYS PREPARED: THE LESS-THAN-10-MINUTES RESPONSE RULE

Maxim Behar's Blog

All these things have affected our industry so dramatically that PR experts must be excellently trained and prepared for all kinds of contingencies.