Tue.Aug 02, 2022

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Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. podcast listeners will increase by 6.1% year-over-year (YoY) to 125 million. .

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8 Ways to Increase Press Release Results with A/B Testing | Business Wire Blog

Business Wire

People sometimes forget that the press release is often the most viewed content piece of any organizational launch. Actively pushed to thousands of organizations and audiences, instantly accessible within search engines, this resource is a fundamental support piece of any communications program.

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What are the three types of PR crisis?


Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . But just how many types of crises are there? . Companies need to be ready to navigate any issue, so we took a look at the three main types of crises that exist, which we repeatedly see both individuals and brands encounter. .

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Crisis of relevance: Most companies are struggling to be relevant to their customers

Agility PR Solutions

New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance. “External factors—from economic to cultural, environmental and political—are affecting people more than ever before, making life more complicated […].

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.” Teaching at the college level can also be incredibly rewarding. R

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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

By Leslie Clavin, VP, Editorial Services. In the age of diversity, equity and inclusion, we know that the old schoolyard taunt, “sticks and stones may break my bones, but words will never hurt me,” has never been less true. Words matter. Sentences sting. Enter DEI language. At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose.

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New study reveals three-quarters of organizations have data quality issues

Agility PR Solutions

Data-quality open-source platform Great Expectations recently announced the results of a survey highlighting top pain points and consequences of poor data quality within organizations. Insights from 500 data practitioners (engineers, analysts, and scientists) reveal that 77 percent have data quality issues—and 91 percent said it’s impacting their company’s performance. “Poor data quality and pipeline debt […].

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HMA Public Relations

Primary day in Arizona is officially here after months of communications messages from candidates across TV, mail and more. In this post, Scott Hanson discusses today's campaign messaging and how it has created voter fatigue.

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Coffee with a Journalist: Devindra Hardawar, Engadget


Our guest today on Coffee with a Journalist is Devindra Hardawar , a senior editor for Engadget. Devindra covers product reviews, analysis, and New York City’s burgeoning tech scene. He’s also a part-time film critic and co-host of one of the longest-running movie podcasts online, the /Filmcast. During the episode, Devindra talks about his preference for personalized pitches, his thoughts on exclusives & embargoes, the many things he’s doing outside of writing stories, and more.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to keep website visitors on your page for longer | Axia PR

Axia PR

If you have a website for your brand or company, you likely want to convert your site visitors into paying customers. The more website visitors you get, the higher the probability of converting them into customers. Higher conversion rates equal more sales and better profit margins at the end of the day. The longer you can keep your website’s visitors on your site, the more you will increase your conversion rates and brand recognition in the long term.

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Love Island’s Ekin-Su and Gemma will be the ‘real winners’ of the reality show as they are set to ‘make MILLIONS’ when they leave the villa

Mark My Words

Daily Mail They have shot to prominence after spending the summer in the Love Island villa. And Ekin-Su Cülcüloglu and Gemma Owen’s stars are only set to soar according to an expert, estimating that they will both receive £1 million paydays after the show. The two Islanders will be the ‘real winners’ of the show, with an insider predicting that they will profit from fashion endorsements and club appearances.

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How to Optimize Your Socials to Leverage Your Press

Victorious PR

While we work closely with our clients to help them optimize their socials for press with a brand strategy kick-off call, we would love to share some tips for anyone who is planning to hire a PR firm. It is really important to ensure you are able to handle social media management before hiring a PR firm, because it can make or break your campaign — to a point.

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Lionesses now worth millions in sponsorship, say PR experts

Mark My Words

The Guardian The Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds. But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots level, including making sure that women’s teams don’t continue to be lumped with unsociable pitch hours or remote places with poor a

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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A PR Agency’s Tips on Creating a Strong Thought Leadership Strategy

Konnect Agency

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. What is Thought Leadership and How Can a PR Agency Help.

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Maxim Behar for Euronews: The Lost Battles of the Bulgarian 47th Parliament

Maxim Behar

The PR expert Maxim Behar took part in the morning block on Euronews TV with Diana Radeva hosting. He expressed his opinion about the missing communication strategy in the Bulgarian Government, Bulgaria's position in relation to Russia's conflict with Ukraine, as well as shared his predictions for the development of the politics during the next elections in Bulgaria.