Maxim Behar

DECEMBER 14, 2022

Maxim Behar, CEO of the PR agency M3 Communications Group Inc., has been announced the most influential thought leader worldwide in the PR industry for 2022. He takes the 1st place in the ranking as the only one with a full score of 100. The journalist and diplomat, Behar, is the only Bulgarian to be included in the list. This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community.

Survey 115

Survey Leadership Groups Community 115

5W PR

DECEMBER 14, 2022

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. There are a few different ways that companies can achieve this, such as looking to create content that’s going to be relevant and provide value to their consumers. Relevancy. Being relevant might seem like a very simple concept for many companies, however, it’s one of the most important when it comes to properly implementing socia

Social Media 88

Social Media Strategy Publicity Media 88

Agility PR Solutions

DECEMBER 14, 2022

When it comes to your luxury business, the stakes are high. Every sale counts. You need to ensure that your PR strategy is well-thought-out and effective in order to ensure success for your company. A successful PR strategy will help you promote your business, build trust with potential customers, and create a positive reputation for […]. The post 5 valuable PR strategies for engaging luxury consumers appeared first on Agility PR Solutions.

Consumer 86

Consumer Strategy Reputation Company 86

PRSay

DECEMBER 14, 2022

After his crypto-currency exchange FTX declared bankruptcy on Nov. 11, Sam Bankman-Fried went on an extensive media tour, casting himself as a somewhat hapless chief executive and denying accusations that he defrauded his customers. As CNN reported on Nov. 29 : “In the weeks since his crypto empire has collapsed, Sam Bankman-Fried has ignored the most fundamental legal advice that any lawyer — or even a casual viewer of TV crime procedurals — would give: Shut your mouth.” Bankman-Fri

Interviews 78

Interviews Financial Fashion System 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive optimal performance. The study, recently conducted by Forrester Consulting, surveyed more than 300 marketing decision-makers at […].

Consumer 86

Consumer Brand Branding Marketing 86

Agility PR Solutions

DECEMBER 14, 2022

Skilled marketers spend approximately 51 percent of their marketing budget on data-driven marketing because it is six times more profitable than traditional marketing tactics. Given this, you’ll be missing out on big opportunities if you don’t begin working on your database marketing right at this moment. It’s alright if you don’t know how it works. […].

Marketing 86

Marketing Data Publicity 86

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. Give us the 1,000-foot view of the campaign. Heath: At the core, we needed a way to connect people to the products and services of Citrix. Citrix had a timely opportunity around the remote work trend. We needed to promote a newer product it was offering without denigrating an older one that many customers were still using.

Community 78

Community B2B Social Media Video 78

Agility PR Solutions

DECEMBER 14, 2022

Although just a few years ago the role had been predicted to be dissolved by now, the Chief Digital Officer (CDO) has moved to center stage in companies—and plays a critical role in their growth and the never-ending and critical digital transformation, new research from consumer connection non-profit MMA Global determines. The firm’s new series […].

Consumer 78

Consumer Company Trends Publicity 78

NewsWhip

DECEMBER 14, 2022

In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. In November, however, it was a single tweet from the billionaire that inevitably resulted in Apple and Google making headlines for a more specific reason.

Brand 78

Brand Branding Google Instagram 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

DECEMBER 14, 2022

Networking is critical to working in PR whether it is at conferences, on social media or even at happy hour. Rayna Burgett covers the importance of building relationships in her latest blog post. Read more!

Publicity 88

Publicity Conference Social Media Blogging 88

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. Our answer? Yes. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. “Great, so how do I know if a post is worthy of being a content edit?”.

SEO 52

SEO Google Engineering eBook 52

Medianet Australia

DECEMBER 14, 2022

Interviews 52

Interviews Media 52

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. And for a long time, marketing has been one of these impossible investments. How do we know an ad brought in new business? Did our email convert anyone into a new customer? What about the blog posts we published? But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts.

Measurement 52

Measurement Marketing Analytics Enterprise 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Contently - Strategy

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.

Strategy 70

Strategy SEO Analytics Content Marketing 70