PR for Anyone

MAY 30, 2023

Known for her captivating portrayal of “Sheila Carter” in Young & The Restless and The Bold and the Beautiful, Kimberlin Brown is a force to be reckoned with on screen. But don’t be fooled, behind the scenes she’s just like you and me—fun and relatable! Kimberlin takes us through her journey in showbiz, recalling her early days as a model, actress in commercials, to becoming a soap opera sensation.

Instagram 130

Instagram YouTube Facebook Twitter 130

PRSay

MAY 30, 2023

In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means.

Data 104

Data Marketing Survey Consumer 104

PR for Anyone

MAY 30, 2023

Known for her captivating portrayal of “Sheila Carter” in Young & The Restless and The Bold and the Beautiful, Kimberlin Brown is a force to be reckoned with on screen. But don’t be fooled, behind the scenes she’s just like you and me—fun and relatable! Kimberlin takes us through her journey in showbiz, recalling her early days as a model, actress in commercials, to becoming a soap opera sensation.

Instagram 130

Instagram YouTube Facebook Twitter 130

5W PR

MAY 30, 2023

As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors. With the COVID-19 pandemic subsiding in many regions, and the World Health Organization declaring the end of this global health emergency, people are eager to travel again. This means businesses in the tourism industry must be ready to meet their needs and prepare for the summer rush in tourism and summer travel.

Tourism 97

Tourism Hotels Travel Meeting 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

MAY 30, 2023

Many companies are using artificial intelligence (AI) tools to automate repetitive tasks and analyze piles of data. But organizations have much to gain if they expand their current view to treat AI as a knowledge-work teammate, says leadership and innovation authority Hal Gregersen , senior lecturer at the MIT Sloan School of Management and award-winning author of “ Questions Are the Answer ” (Harper Business, November 2018).

Technology 99

Technology Groups Leadership Strategy 99

Agility PR Solutions

MAY 30, 2023

We all know the main purpose of a PR firm is to help other organizations manage their public image and reputation. A lot of the time, this is done through improving their communication and allowing their voice to come through in a more authentic way. Many people don’t think about how PR firms manage to […] The post 7 ways you can improve internal efficiency at your PR firm appeared first on Agility PR Solutions.

Internal 86

Internal International Reputation Publicity 86

Sword and the Script

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.

Survey 81

Survey Technology B2B Resources 81

Agility PR Solutions

MAY 30, 2023

If you’re starting a business today or already running one but haven’t embraced social media marketing yet, it’s time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential clients and customers. However, standing out amongst all competitors can prove challenging. […] The post The power of hashtags: How they boost your brand’s social media presence appeared first on Agility PR

Social Media 86

Social Media Media Brand Branding 86

OnePitch

MAY 30, 2023

Jill Duffy is a columnist and deputy managing editor at PCMag. She’s been contributing to PCMag since 2011 and currently writes about work life, productivity, and software with an emphasis on apps for productivity and collaboration.

Software 72

Software Writing Media 72

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

MAY 30, 2023

To say the least, this year has been challenging for brands and businesses all over the world for many reasons (transformation obstacles, talent retention, CX, shifts in loyalty patterns, data-management issues, etc.) and the unsteady economy has compounded those challenges—like most other functions, communicators are facing tighter budgets, as well as greater demand for ROI, […] The post With AI leading the way, companies worldwide are prioritizing innovation to build resilience against e

Company 78

Company Data Branding Brand 78

HMA Public Relations

MAY 30, 2023

While there is still a perception of Phoenix still being in “The Wild West,” the growing population numbers present a significant market for organizations to establish themselves and expand their audiences. Read more on Phoenix's growth in the latest blog post from Scott Hanson.

Blogging 71

Blogging Marketing 71

Prohibition

MAY 30, 2023

TikTok can be a very powerful tool for brands. However, getting to grips with such a fast-paced and ever-changing platform can be overwhelming. A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for brands who know what they’re doing. Using influencers to harness the power of TikTok is great for brands of all shapes and sizes, especially within the beauty sector.

Viral 62

Viral Trends Video Community 62

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” As PR professionals , we’ve all heard the expression many times before. But where does it come from? Those infamous words were allegedly uttered by P.T. Barnum, a legendary showman and circus director. Although it’s difficult to verify that it was P.T. Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day.

Publicity 52

Publicity eBook Ethics Resources 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Landis PR

MAY 30, 2023

By Brianne Murphy Miller The reduction in working journalists is having a significant impact on the life of PR professionals. According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. In 2023, major media outlets such as the New York Times and CNN reported significant cuts to their staff, with more than 2,000 journalists losing their jobs.

Healthcare 52

Healthcare Media Pitching Local 52

Medianet Australia

MAY 30, 2023

It is vital for the community to have a radio station to translate and relay messages to Chinese living in Australia

Radio 52

Radio Community Media 52

Burrelles Fresh Ideas

MAY 30, 2023

Public relations (PR) campaigns are the most successful when they reach your intended target audience effectively. This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. You also need to ensure that once the information is received, audiences can meaningfully engage with it.

How To 40

How To Ethics Education Creativity 40