Tue.May 30, 2023

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From Soap Opera Sensation to Inspiring Health Transformation: Kimberlin Brown’s Journey

PR for Anyone

Known for her captivating portrayal of “Sheila Carter” in Young & The Restless and The Bold and the Beautiful, Kimberlin Brown is a force to be reckoned with on screen. But don’t be fooled, behind the scenes she’s just like you and me—fun and relatable! Kimberlin takes us through her journey in showbiz, recalling her early days as a model, actress in commercials, to becoming a soap opera sensation.

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Emotional Data Helps Marketers Understand, Integrate Multicultural Audiences

PRSay

In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means.

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From Soap Opera Sensation to Inspiring Health Transformation: Kimberlin Brown’s Journey

PR for Anyone

Known for her captivating portrayal of “Sheila Carter” in Young & The Restless and The Bold and the Beautiful, Kimberlin Brown is a force to be reckoned with on screen. But don’t be fooled, behind the scenes she’s just like you and me—fun and relatable! Kimberlin takes us through her journey in showbiz, recalling her early days as a model, actress in commercials, to becoming a soap opera sensation.

Instagram 130
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Supercharge Your Team’s Inquiry Muscles with AI-Assisted Brainstorming

Stern + Associates

Many companies are using artificial intelligence (AI) tools to automate repetitive tasks and analyze piles of data. But organizations have much to gain if they expand their current view to treat AI as a knowledge-work teammate, says leadership and innovation authority Hal Gregersen , senior lecturer at the MIT Sloan School of Management and award-winning author of “ Questions Are the Answer ” (Harper Business, November 2018).

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Preparing for the Summer Rush in Tourism

5W PR

As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors. With the COVID-19 pandemic subsiding in many regions, and the World Health Organization declaring the end of this global health emergency, people are eager to travel again. This means businesses in the tourism industry must be ready to meet their needs and prepare for the summer rush in tourism and summer travel.

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More Trending

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Creative Ways to Convey Results of Your Hair Products

5W PR

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market. Using Before and After Photos Before and after photos are a classic way to showcase the benefits of hair products.

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The power of hashtags: How they boost your brand’s social media presence

Agility PR Solutions

If you’re starting a business today or already running one but haven’t embraced social media marketing yet, it’s time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential clients and customers. However, standing out amongst all competitors can prove challenging. […] The post The power of hashtags: How they boost your brand’s social media presence appeared first on Agility PR

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Gartner rips CMOs over martech while business demands ‘more with less’

Sword and the Script

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.

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With AI leading the way, companies worldwide are prioritizing innovation to build resilience against economic threats—here’s what the best are doing

Agility PR Solutions

To say the least, this year has been challenging for brands and businesses all over the world for many reasons (transformation obstacles, talent retention, CX, shifts in loyalty patterns, data-management issues, etc.) and the unsteady economy has compounded those challenges—like most other functions, communicators are facing tighter budgets, as well as greater demand for ROI, […] The post With AI leading the way, companies worldwide are prioritizing innovation to build resilience against e

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Coffee with a Journalist: Jill Duffy, PCMag

OnePitch

Jill Duffy is a columnist and deputy managing editor at PCMag. She’s been contributing to PCMag since 2011 and currently writes about work life, productivity, and software with an emphasis on apps for productivity and collaboration.

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The Influencer Top 10: Beauty

Prohibition

TikTok can be a very powerful tool for brands. However, getting to grips with such a fast-paced and ever-changing platform can be overwhelming. A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for brands who know what they’re doing. Using influencers to harness the power of TikTok is great for brands of all shapes and sizes, especially within the beauty sector.

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How Large is Phoenix?

HMA Public Relations

While there is still a perception of Phoenix still being in “The Wild West,” the growing population numbers present a significant market for organizations to establish themselves and expand their audiences. Read more on Phoenix's growth in the latest blog post from Scott Hanson.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

“There’s no such thing as bad publicity.” As PR professionals , we’ve all heard the expression many times before. But where does it come from? Those infamous words were allegedly uttered by P.T. Barnum, a legendary showman and circus director. Although it’s difficult to verify that it was P.T. Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What media layoffs mean to PR professionals

Landis PR

By Brianne Murphy Miller The reduction in working journalists is having a significant impact on the life of PR professionals. According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. In 2023, major media outlets such as the New York Times and CNN reported significant cuts to their staff, with more than 2,000 journalists losing their jobs.

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Outlet Spotlight: 2CR

Medianet Australia

It is vital for the community to have a radio station to translate and relay messages to Chinese living in Australia

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How to Incorporate Accessibility into a PR Campaign

Burrelles Fresh Ideas

Public relations (PR) campaigns are the most successful when they reach your intended target audience effectively. This doesn’t mean that sending content to a large email list or broadcasting to a lot of social media followers means your messaging was impactful. You also need to ensure that once the information is received, audiences can meaningfully engage with it.

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