Wed.Jan 13, 2021

Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns.

How internal communicators can help bolster corporate recruiting

PR Daily

Nothing pinches productivity like staff turnover and lousy recruiting. Here’s how to help attract better, brighter workers and craft messaging that supports seamless onboarding. Unpredictable staffing can dramatically harm your ability to go after new clients and to guarantee high-quality service.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 strategies to build your brand and advocate loyalty

Agility PR Solutions

Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention.

Celebrating differences: How race and ethnicity shaped my love of the PR industry

PR Daily

One PR pro offers her own story of growing up with a unique heritage—and what it might look like to celebrate the many backgrounds that are represented in a diverse organization.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

2021 Big Data and AI study provides progress report on state of corporate data initiatives

Agility PR Solutions

A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021.

More Trending

3 Steps to a Data-Driven Internal Communications Plan in 2021


Nobody plans to fail. They just fail to plan. As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning.

5 ways to make your PR presentation amazing

Agility PR Solutions

As a PR professional, you probably spend large parts of your day fostering relationships with journalists. You’re normally trying to convince other professionals in one way or another—tirelessly befriending people who can influence your brand’s success.

Brand 91

When and when not to hold a meeting

Muck Rack

When and when not to hold a meeting

Retailers’ poor holiday performance cost them permanent customers

Agility PR Solutions

With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Leading Through Passion: Michelle Flowers Welch


By Victoria Fombelle Driven. Passionate. Visionary. Inspiring. These are a few words one might use to describe Michelle Flowers Welch, Founder and Chairman of Flowers Communications Group (FCG), a multicultural, integrated marketing agency. But I’ll let you decide for yourself.

The Right Strategy to Implementing PPC


The pandemic has made some notable structural changes in the global economy , with many businesses looking towards e-commerce as the best way to move forward. With everyone staying in their homes, this market was primed for exponential growth, precisely what happened this year.

Should your CEO be on social media?

HMA Public Relations

With most of our client engagements, we provide c-suite communications strategies. Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence.

FIDIC contracts – a preview of what is to come

Practical Law Construction

Last month, in what feels like a lifetime ago (when there was no third lockdown or even Tier 4, no new COVID variant and no Brexit deal), I attended the digital FIDIC International Contract Users’ Conference from the comfort of my home.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Role of PR in Stopping the Spread of Misinformation

RH Strategic

Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine.

YouTube blocks Trump from posting, Apple makes good on $100M racial equity and social justice promises, and Glassdoor’s ‘Best Places to Work’

PR Daily

Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more. Hello, communicators: On March 31, CNN is ending its Airport Network, a customized news service for nearly 60 airports in the United States.