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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

link] Subscribe and get a free ebook on how to get better PR ideas. The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al.,

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

“Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.” Source: British Journal of Political Science 1 Marsh, C. Source: Journal of Communication 5 Gunther, A.C.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

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The Media Blackout: Why PR Declines Media Interviews

Doctor Spin

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? 4 Silfwer, J. 2020, June 4). The Spiral of Silence.

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Public Relations vs Marketing

Doctor Spin

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al., Organization Development Journal. & Watt, John.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! His reputation often preceded him, drawing in crowds based on his name alone. Read also: Conversion Theory: The Disproportionate Influence of Minorities Subscribe and get a free ebook on how to get better PR ideas !