PR 20/20

JANUARY 19, 2023

guide, ebook). HubSpot shares a few simple steps to get you started on the right foot: Sift through your contact database to reveal trends about how existing and potential customers find and consume your content. Lead gen assets (e.g., But how can you create buyer personas specific to your business needs?

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Cision

JANUARY 18, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. A link and description of what each article is about will show your readers that you’re trending online. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Industry trends and reports. Management team interviews. Content (ebooks, white papers). Evaluate (Steps 1 – 2). Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Jay Baer, Founder & CEO, Convince & Convert. Making the best use of content is an efficient way to create brand awareness. Shashi Bellamkonda, CMO, Surefire Local.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

FEBRUARY 7, 2023

Ebooks and guides Ebooks are longer-form digital assets that are less technical than whitepapers and more in-depth than blog posts. Ebooks are ideal for companies looking to expand upon a topic in an easily digestible and reader-friendly way while providing readers with actionable tips. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

SEPTEMBER 10, 2019

If you’re not sure where to start, we recommend investigating the trends and patterns of your competitors. Also, other great resources to add to your website are eBooks, case studies and white papers. For example, you can create a case study where you interview one of your current clients on how they utilize your product.

Reputation 60

Reputation Case Study Mobile eBook 60

Polaris

DECEMBER 12, 2014

Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The magazine includes trending topics such as street food and farm to table , as well as reviews on the latest cookbooks and gift suggestions for foodies. Pellegrino programs. 1: An online hub. 2: Know your niche.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. How do you entice subscribers to your email newsletter?

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JANUARY 23, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. A link and description of what each article is about will show your readers that you’re trending online. You could also create a roundup post if you get enough media mentions.

Strategy 75

Strategy Media How To Infographics 75

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Sign up for free ebooks, webinars and other resources (i.e. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

FEBRUARY 3, 2018

The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. For anyone that’s straddled the Atlantic Ocean in marketing, that a delicious piece of trivia for ‘marketeers’ from Jason Miller of LinkedIn in an interview with Kerry O’Shea Gorgone.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending. Blog posts into eBooks. They may or may not be relevant today.

eBook 129

eBook YouTube Video Social Media 129

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Critical Mention

MARCH 22, 2019

Any piece of content you post has a lifespan of two-to-three days , but unfortunately, after that, it loses its momentum, and your audience is on to the next trend. A great way to do this is to conduct interviews with influencers in your network. Creating a content plan softens the blow.

Social Media 62

Social Media eBook Infographics Media 62